Are Your Search Engine Ads Looking Sharp or Falling Flat?

On May 15th, 2012, wrote:

Your online ad is running regularly. It gets a few clicks each time it runs, but you know it should be doing a lot more to promote your business. Unlike traditional ads, which appear before large numbers of people who may or may not respond to it, search engine ads (online advertising) only appear in front of people who have already shown an interest in the product or business.  However, this level of targeting is only possible when the right elements are in place. Why isn’t my ad working? The ultimate goal of any ad is to generate sales and revenue. If your ad isn’t delivering the results you want, take a look at some of these possible reasons. Keywords: The keywords you use to place your ad need to be broad enough to appear on multiple searches, but specific enough to accurately reach your intended market. Copy and Graphics: You only have a few seconds to make your pitch, so make – Read the full article