16 Step SEO Checklist Before Launching a Website

On January 4th, 2011, wrote:

SEO isn’t just an additional step to perform when you are launching a website.  It is a process that needs to be implemented throughout the entire website manufacturing process.  Whether you are hiring a SEO professional or optimizing your website yourself, there are certain crucial steps that you cannot neglect in order to fully optimize your website. SEO can be a very confusing concept to grasp; and while new websites must optimize their page rank, they may have no idea where to start optimizing.  Luckily, Danny Dover over at SEOmoz created a checklist that clears the fog on what a thorough SEO process entails. The Checklist: CRUCIAL 1. Targeting– Is each page focusing on one optimal keyword?  This will make it very easy to figure out what each page is relevant for.  Choose a ranking keyword phrase to distinguish each page.  Each following step will need to remain relevant to this keyword phrase. 2. Content- One of the biggest phrases in SEO is – Read the full article

Robots.txt – Keeping web crawlers under control and off your site

On January 19th, 2008, wrote:

In the process of promoting your website, you’ve undoubtedly invited some electronic guests to your website — by submitting your site to Search Engines, Directories, etc. These guests, called Spiders or Crawlers, collect information from your site much like human visitors do. Much like inviting strangers into your home, you’ll get both good guests and bad guests. A robots.txt file specifies where you would not like these computer visitors to go. Also known as the robots exclusion standard, this is a simple text file placed in your root directory, named “robots.txt”. (www.yourdomain.com/robots.txt) You do not have to specify where this file is to any of the search engines. To aid in web crawling, there are some folders and files we don’t want any robots to visit. For example, any directories containing dynamic files, documentation for webservers, or information we don’t want showing up on Google. Make a list of those directories and files and continue to step 2. Now, just – Read the full article