Anatomy of a Retweetable Tweet

On June 29th, 2010, wrote:

“Retweetable tweet”? Okay, we’ll be the first to admit it’s a silly title. Five years ago no one would have had any idea what we’re talking about. But if you’ve been keeping up with what’s happening on the web, chances are you have heard of the many positive, non-silly things social media can bring to the table. Take for example Twitter: businesses, celebrities, entrepreneurs, Internet marketers, and even celebrities are now leveraging the microblogging platform to enhance their presence online. So should you! One of the many useful features of Twitter is the ability to “retweet” someone else’s tweet (text-based post). If you post tweets that your Twitter followers would find compelling enough, and worthy enough of being shared to their own followers, then they can simply “retweet” your post – and effectively extend the reach of the message you’re trying to get across. Naturally, anyone who wants to succeed and stand out on the web will want to support – Read the full article

Top 7 Tips on How to Retain Your Twitter Followers

On May 7th, 2010, wrote:

It’s one thing to get a lot of followers on Twitter; it’s another to be able to retain them and keep them engaged and interested. To be followed is not enough, especially if you’re a small business owner looking to maximize the long-term value of the social microblogging site for your company or brand. You’ll want people to eagerly await your tweets, and to have them “retweet” whatever you have to say. You’ll want them to keep asking you for more. Of course, this doesn’t mean you should suffer from tiny little panic attacks whenever someone decides to un-follow you. But retaining followers on Twitter can be one of the most crucial parts of your social media strategy. So here are the top 7 tips on how to keep them once you have them: 1. Quality over quantity Twitter users follow you not because they want their home page cluttered with meaningless minute-by-minute updates, but because they assume they’re going – Read the full article

9 Tips on How to Use Twitter for Your Business

On April 14th, 2010, wrote:

The social networking / microblogging site, Twitter, is so popular right now that it’s not a bad move to think you should use it for your business – as part of your social media strategy. In fact, you may go so far as to say it’s a necessary move. Sure, it’s cool to be able to follow the tweets of Ashton Kutcher and Stephen Fry on a daily basis and join in on casual conversations. But it’s so much cooler that Twitter offers you, through these conversations, new opportunities to expand your business and your brand. Before you dive in and start twittering, make sure you consider a few important things first. You don’t want to start out on a bad note, after all. Ask yourself how you want to use your Twitter Sure, you can’t use Twitter yet as a direct revenue channel, but you can use it as a way to continue to enhance your brand and image. – Read the full article

Bots, Auto DM and TwitterFeed, Oh My!

On August 31st, 2009, wrote:

For as simple as twitter is, the complexity of using it is nothing short of astounding. Many people strictly update twitter via the web with nothing more than an account of their daily activities. Some “power users” have people that tweet for them, and some even have bots set up that removes the human aspect altogether. Then there’s the issue of the auto-dm. Many users rely on scripted messages to be sent when someone new follows them. Often impersonal and down right cheesy, the auto-dm makes many of us cringe upon receiving them. An extension of this inhuman activity is the use of TwitterFeed, a service that connects RSS feeds to twitter accounts. Users can pull feeds related to their interests and audience and auto-post them on Twitter. TwitterFeed is great when used to pull in your company’s blog posts or entries from your personal site. The problem is that many users rely on this entirely too much and will – Read the full article