Do you know that it takes just 24 seconds to improve your SEO ranking performance? Well, not really. We made that number up because the number catches attention. But catch your attention we certainly hope we did, because this SEO tip we’re about to give you can definitely go a long way in getting you more – and more relevant – search engine traffic. And yeah, they might take about 24 seconds or less to complete. What are title tags? To put it simply, title tags are the document titles required in all HTML/ XHTML documents. The term “documents” includes your website or blog. Ideally, your title tags will be used to help identify the contents of the pages of your website or blog. The HTML code that defines the title of your HTML documents follows a certain format. Let’s take the Lakeshore Branding blog – http://www.lakeshorebranding.com/company/blog – as an example. <head> <title>Chicago Marketing Blog | Internet Marketng | SEO – Read the full article
Over the recent years, consumers have been spending billions of dollars at e-Commerce sites. With the growth of online business, e-Commerce has become a very viable venture. Many people even begin an e-Commerce website as their main business. If you have a physical location where you operate your business from, beginning an e-Commerce website can provide an extra sales channel for you. Creating a site for selling coupons, services, or products online, however, involves a lot of research and planning. The following are steps you can take in starting an online business. Establish a business and marketing plan: Set up a meeting with your team members or business partners. Brainstorm together and write out all the plans in one document. The plan should include all startup and recurring expenses. Set up an overall sales forecast and expense budget. Choose a good domain name which will help customers find you: You need to choose a domain name for your website that – Read the full article
While the concept of online marketing can seem strange and almost unnecessary for the food and drink industry, there are a whole range of benefits that can come from having a good online presence. In this post I want to cover some of the most useful options available and how these can be applied to your business to help increase your exposure and ultimately lead to more customers coming through your doors. You’ll need a website Before you attempt any sort of Internet marketing you are going to need a website. This shouldn’t be a problem as most businesses nowadays have realized the need to have a website and have already got this step covered. But after investing time and money into a website to represent your business, doesn’t it seem wasteful not to get it in front of your potential customers? That’s where the next step comes in. Try out search engine marketing Millions of people use search engines – Read the full article
If you’re the type of person who can’t wait to open your E-mail and see the newly arrived daily deals in your inbox, well – you’re not alone. More than half of all Internet users in the U.S. find value in these E-mails, too – enough to make them subscribe to at least two daily or weekly shopping E-mails or newsletters. According to a report published recently by market research firm eMarketer, a surprising 56 percent of adult Internet users in America subscribe to at least two “daily deal” E-mails or online newsletters. 61 percent of these subscribers, moreover, said that they find enough value in these E-mails to open and read all the messages. And they don’t keep the E-mailed online deals, discounts, sales, and freebies for themselves, either. According to the report – which cited research from Yahoo! Mail and Ipsos MediaCT – 45 percent forwarded daily deal E-mails to friends and family at least once a week; – Read the full article
Now that your website is up and running, it’s time to start working on your Google PageRank (PR). My what? What is PageRank? PageRank, in simple terms, refers to the value given to your site by Google. Sometime ago this value was measured by link popularity, or the number of links pointing back to your site. (It was thought that the best and most relevant pages attracted the most links.) So the more links you have from other sites, especially those sites with a higher PageRank, the higher your website will be ranked by Google. And what does the high ranking do? Well, a number of experts consider PageRank to be the most important factor in establishing the relevance of a website or page, for each particular phrase, keyword, or search term entered on Google Search. Nowadays it has changed. Search engines like Google no longer rely solely on the quantity of links. They’re taking link quality and reputation into – Read the full article
Sometime last year, social networking giant Facebook launched an online Q&A product called Questions. It was thought to be a feature that would rival Yahoo! Answers or the much buzzed-about Quora – in that Facebook Questions would be a similar online database of knowledge, built by hundreds of millions of users – but the product eventually failed to gain traction. Few people used it. Now, Facebook Questions has been revamped and made more “social”. It’s probably less ambitious than its first version, but it’s certainly better and more useful this time. In a March 25 announcement made on the Facebook blog, product manager Adrian Graham explained the Facebook Questions update: “Friends are often the best source of advice when you’re trying new things. Friends know your tastes, and you have confidence in their opinions. Over the summer, we began testing Questions with a small group of people, and today we are beginning to roll it out to everyone…. There are – Read the full article
According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that, when it comes to winning new customers (and bringing in new business) a satisfied customer or a loyal fan just might be your most potent sales rep. Oh, and it’s also probably a good idea to start soliciting customer reviews and testimonials. Why? More than techniques to manage your online reputation, reviews and testimonials can act as the worms that bait the fish. (Worms: a funny word to describe that which persuades shoppers to buy and mere visitors to become customers.) Need advice on soliciting – and maximizing the potency of – customer reviews and testimonials? Here’s a quick guide: Soliciting Reviews Ask for it. Your customers may never know that you want their – Read the full article
Most businesses and websites that invest in Pay-per-Click (PPC) campaigns know the basics of running one. They’d also know that the most important element of any PPC campaign is keyword research: spending time on finding out what phrases will be the most useful for your website when set against the cost of the most commonly used phrases in your business sector. Keyword research and keyword selection make up the single most important job for any website, and finding the balance between the most commonly used phrases and value for money when competing with your rivals can often make or break the performance – and value – of your campaign. Once you have mastered the basics of keyword research, it is possible to dig deeper into the more sophisticated arts of Pay-per-Click and hone your PPC strategies and skills even more. One way of doing this is through Pay-per-Click tracking. PPC tracking allows you to evaluate the Pay-per-Click campaigns you have – Read the full article
