Quirky, peculiar and sometimes downright outrageous, soft drink advertisements have often courted controversy due to a trend towards off-the- wall campaigns. Shock tactics and unconventional subject matter are all part and parcel of reeling in the much-sought-after youth market. We take a closer look at some of the weird and wonderful soft drink TV ads that have brightened up our screens over the years, including the good, the bad, and the out-and-out freakish. Tango Tomfoolery Tango Advert – Scotsman (1994)Video Credit Ever since the Nineties, Tango ads have been characterised by their deliberate wackiness. The whimsy originated from the first ‘You Know When You’ve Been Tango’d’ ad, which showed a Tango-drinker being slapped around the face by a little round orange man, accompanied by a mock-commentary from pseudo sports-pundits. The ad came up against complaints due to an unfortunate playground copycat craze, so the ad was altered to replace the contentious slap with an extravagant kiss. Over time, the ads – Read the full article
Do you know that it takes just 24 seconds to improve your SEO ranking performance? Well, not really. We made that number up because the number catches attention. But catch your attention we certainly hope we did, because this SEO tip we’re about to give you can definitely go a long way in getting you more – and more relevant – search engine traffic. And yeah, they might take about 24 seconds or less to complete. What are title tags? To put it simply, title tags are the document titles required in all HTML/ XHTML documents. The term “documents” includes your website or blog. Ideally, your title tags will be used to help identify the contents of the pages of your website or blog. The HTML code that defines the title of your HTML documents follows a certain format. Let’s take the Lakeshore Branding blog – http://www.lakeshorebranding.com/company/blog – as an example. <head> <title>Chicago Marketing Blog | Internet Marketng | SEO – Read the full article
As mentioned here last week, 2011 is about to bring lots of hotness on the World Wide Web. One of the things that we mentioned was the emergence of HTML5, a new markup revision of the HTML standard, and which is expected next year to extend its reach even wider. While HTML5 is still under development, developers, programmers, and tech companies are already adopting a number of its features. Even some of the world’s most popular websites are enabling support for HTML5. How fast it will replace Adobe Flash – if HTML5 will replace it at all – remains to be seen, but just in case you’re keen on checking out what the HTML5 buzz is all about, we’ve compiled a list of websites whose HTML5 features you can test-drive – right now. Dive into HTML5 Authored by Mark Pilgrim, this book explains and demonstrates HTML5 in a no-BS language that’s easy to understand. In the introduction, Pilgrim notes how – Read the full article
Cloud computing is one of the fastest-rising technologies on the Web today. There are a number of large businesses and corporations who have already adopted the “cloud” to replace their existing computing platforms – and small businesses aren’t far behind. What is cloud computing and what can it do for you? Simply put, cloud computing is a set of computing resources delivered online. It’s also an emerging model for delivering information technology services, one that offers scalable and virtual resources. (Geek speak alert! Don’t worry; we’ll break it down for you.) The term “cloud” is used as a metaphor for the Internet, which basically serves as a hosting environment for applications like E-mail, productivity, file backup and storage, and more. Previously, all the data and applications of a user were stored and hosted by a hard drive on a computer or a set of servers at the IT department; with cloud computing, there isn’t going to be any need for – Read the full article
It is no secret that Google has become a dominant influence in the way the Web is accessed and used. The word “Google” itself has become a verb, and people will often begin their web sessions with Google, even if they know the exact URL of the site they want to access. From E-mail to search to maps to shopping, Google dominates the Web experience of millions of Internet users. Google, however, is not just a passive player. The search engine giant extends its influence over every aspect of the Internet it touches and has aspirations to reshape the whole Web in its image. The purpose here is not to determine whether those goals are good or bad, but to highlight the many ways in which Google has already changed the web and what might be on the horizon over the next few years. Searching for Anything and Everything Google’s bread-and-butter is still search, and they have systematically nurtured their – Read the full article
Are you ready for 2011? As the Internet transforms, so should you. The rate at which technology evolves only means that, no matter how far along you’ve come with your Internet marketing program, there will always be something new to explore. There’ll always be something new to add to the mix. It is in this light that Lakeshore Branding takes a look at a number of online marketing trends expected to take off next year. We present this hoping that you’ll turn these expectations into opportunities – and the opportunities into tools to drive your business. HTML5: As the next major revision of the HTML standard, HTML5 is expected to emerge next year – and beyond – as that which will change the chemistry of the World Wide Web. Under development for much of the last few years, HTML5 will nonetheless continue to usher in the next generation of web development and programming. It will be supported by more browsers, – Read the full article
We have been working with a client who asked us to help him rebuild his e-commerce website that has not seen any major updates in over 15 years. The site has continued to expand with new products over the years, but his content management system was in need of a massive upgrade. Whenever we take on any new web projects, one of the first things we analyze is the SEO of the site. We ask ourselves, how do we keep the current rankings and how do we improve the rankings after the launch. This site defiantly had some unique challenges, today I am going to share how we are approaching the URL redirects for our client’s aged website. We had a few ideas, for this store with thousands of products. Our ideas started with the concept of ripping it off like a bandaid and just 301 everything. Then we thought maybe it would be better to launch the new site – Read the full article
A free photo-centric social sharing app called Path was launched early this week by a familiar face in social media: former Facebook Platform Manager Dave Morin. Just don’t call it a social network, though. Path – unlike Facebook, Twitter, or LinkedIn – is being positioned as “the personal network”. According to its San Francisco-based founders, Path is the place where “you will always feel comfortable being yourself and sharing the story of your life with your closest friends and family via the photos you take every day with your mobile device.” Sounds like Facebook Photos or Flickr – but there is this twist: with Path, you can only have up to 50 members in your network. Fifty and no more. That’s right. At a time when Facebook users are sharing bits and pieces of their lives to up to 5,000 friends, and where people are tweeting all kinds of information for thousands and thousands of followers to see, Path is – Read the full article
