Using Google Remarketing To Target Website Visitors Who Didn’t Convert

On January 29th, 2013, wrote:

If you have a website, you know how important quality traffic is. You do your best to market your product/service, and expect to receive a healthy dose of conversions as a result. Regardless of your status or page ranking, however, there will always be visitors that come and go without ever converting. In the world of internet marketing, they are referred to as the ones that got away. Thanks to Google, this does not mean these searchers are lost to the wayside. Fortunately, remarketing is a process that can allow you to grab their attention once more, and hopefully get them to come back. Think of it as Google’s way of giving your site a second chance. By leveraging specific ads within the visitor’s network, remarketing essentially involves targeting those users that have previously visited your page. The technique is quite easy to implement, and the rewards can be tremendous. Whether you are looking to sell a product or simply – Read the full article