The Man Your Man Could Smell Like: The Genius of the Old Spice Guy

On September 5th, 2011, wrote:

We’ve probably all seen these captivating Old Spice ads. Male or female there’s a certain je ne sais quoi about Isaiah Mustafa, who appeared in these commercials in 2010 and became part of the fastest-ever growing viral media marketing campaign. Isaiah is depicted as the perfect boyfriend in a series of fantasy situations, all because he chose Old Spice products. The narrative of the original advert (the one which ends with “I’m on a horse”) is quirky and takes place in a single, CGI-assisted shot. Isaiah Mustafa’s graceful, smug patter and charismatic movements make for exciting viewing, and the slick nature of the “storyline” keeps the viewer wanting more – precisely what we want from a viral advertisement. There was a shorter, “stinger” ad released, and one which showed him in a rowing boat removing a fake moustache to reveal another fake moustache below. Finally, Isaiah Mustafa starred in a second long advert. This time, the transitions were far more – Read the full article

Tips and Tricks to Improve Your Social Media Marketing Skills

On April 14th, 2011, wrote:

Social media marketing can be very effective in driving traffic to your blog and website, as well as in enhancing the visibility of your brand and business. But if you’re looking to improve your results, here are some great tips and tricks you can follow: Target the right sites There are literally hundreds of social media sites you can use. However, no one has the time to effectively use all of them. The first thing you need to do is locate a few sites which will fit well with you and your audience. Facebook, Twitter, StumbleUpon and Digg are some of the obvious popular choices since they send generally large traffic volumes, but to find sites that can send you high-quality, highly targeted traffic, look out for niche-specific and geo-relevant social media sites. Targeting general news and social bookmarking websites like Reddit or Digg can also be useful; once you have established a prominent profile, you can promote all manner – Read the full article

Using Reddit and Social Bookmarking for Business

On January 20th, 2011, wrote:

As you’ll notice, we’ve been focusing recently on the “marriage” of search engine optimization and social media – and talking about things like how you can use social media sites for your SEO campaign, or how you can leverage Twitter for link building. We believe that social can have a tremendous impact on search. And by “social” we don’t mean just Twitter and Facebook. We take into account other websites, too, like Reddit. Reddit – a social bookmarking site – is one of the darlings that we’re keeping an eye on this 2011. It has been around, having been launched 5 years ago, but Reddit enjoyed its best year last 2010 when it experienced a 300 percent surge in traffic (thanks largely to the expense of faltering Digg) and record 829 million page views last December alone. The site markets itself as “the voice of the Internet – (with) news before it happens”. Being a social bookmarking site, Reddit delivers – Read the full article

9 Social Media Websites to Watch in 2011

On January 6th, 2011, wrote:

Looking to get ahead of the social media marketing game? Sure, Facebook and Twitter are still the king and queen of this kingdom – just as reported in a recent StrongMail survey of online marketing budgets in 2011 – but the New Year also heralds a number of new social media darlings that are certainly worth keeping an eye on. Last year, it was Foursquare and Posterous leading the pack. This year is just as promising – if not more promising, thanks in large part to the continued expansion of social media and to the crazy range of new sites, apps, and startups out there. Here are our picks for social media websites to watch in 2011. Quora Last March 2010, Quora reportedly received $86 million in funding from Benchmark Capital (also a Twitter investor). It didn’t make any million-dollar noise the rest of the year, but this 2011 just might be the year Quora really makes waves. As a – Read the full article