The last couple of years, the world’s economy has seen a roller coaster ride, caused by recession and financial meltdown. Businesses have been badly hampered by these global recessions. People have lost their jobs. Right now, I believe, we are going through another recession; fortunately, the impact doesn’t seem to be as serious as the previous one. There are significant damages seen coming via this ongoing recession, but there are also ways to survive. Thanks to the World Wide Web, people have found a number of opportunities to sustain their careers and livelihoods despite the bad time. These include opportunities in the SEO or search engine optimization industry. Your expectations from an SEO career should be realistic. Your success may very well depend on the clients that you have: if they belong to recession-affected industries like that for financial services, real estate, and automobiles, don’t be surprised if you don’t get a lot of business or a big budget. Keep – Read the full article
“Companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than ones who cut back on advertising.” The National Bureau of Economic Research (NBER) has confirmed that the U.S. economy has been in a recession since December 2007. Many economists believe the current recession will be the worst since the recession of 1981-82. Times are rough, but that doesn’t mean you should lower your advertising budget; you actually should maintain or raise it, or just advertise smarter. A recent study by McGraw-Hill Research showed that companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that – Read the full article
In light of the current recession and housing market downturn, real estate agents have to turn to new ways of creating and running their businesses. Social media marketing is one of the best, if not THE best way to do just that. The National Association of Realtors has a whole section of their website focused on social media for the real estate professional. The Field Guide to Social Networking for REALTORS® has eBooks, videos, and a ton of other resources to help you along the way. Facebook Ask around and you will be hard-pressed to find someone who hasn’t heard of Facebook. Even if they don’t use it, they probably saw the movie last year about it! And it’s likely that most people you know are using Facebook and have hundreds of friends. A word of caution on catapulting yourself into this too quickly: mixing personal and professional can be a very slippery road. Keep your personal Facebook profile and create a Fan Page – Read the full article
Growing even more rapidly than China’s booming economy, online advertising revenue has surged throughout 2010 – and this rapid growth rate is projected to last at least for the next several years. Industry trade paper Adweek reports that online advertising buys in the U.S. are poised to exceed $25 billion in 2010. According to revised numbers from online research firm, eMarketer, the year-over-year increase in online advertising is forecast to come in at 13.9 percent, after all is said and done over the holiday season. Total revenues will total $25.8 billion by the end of the year, they predict. eMarketer raised its estimates for U.S internet advertising several times over the course of the year, Adweek reports. At the beginning of 2010, eMarketer forecast modest growth (i.e., modest growth, that is, in terms of online advertising) of 5.5 percent. That estimate had doubled to a projected 11 percent growth rate by May, and has grown from there. The latest revision of – Read the full article
With the nation uncertain whether or not the Great Recession is over, and waiting to see what happens next, we all need to sit back and think to ourselves what we need to do to pull ourselves out of the situation that we’re in. Most people in the business and economics world claim that a large part of this recession is a lack of demand. The idea is this: if people aren’t spending money on buying things, then no one sees the need to make and sell products. As a result, people are being laid off and not being rehired elsewhere; it seems there’d be no need for their labor, since no one is buying anything anyway. How does someone create demand, though? It doesn’t seem plausible that someone can create within people a desire to buy, but what we can do as a nation is create something new for which there might be a desire. What people want right – Read the full article
The process of establishing and enhancing your presence on the Web takes a lot of time – time that you, as a startup or small business owner, may not have. It also requires a full range of skills: content writing, online networking, search marketing, project management, web design, programming, etc. – things that you also might not have a lot of experience with. Sure, it’s convenient to hire dedicated full-time staff members to perform a bunch of Internet marketing jobs for you – but is it really always worth it? Wouldn’t that deplete your resources, as well as the money and the infrastructure you need to run your business? We’re still in the midst of recovering from the recession, after all. Surely, there must be a better and more cost-effective alternative. Like outsourcing. If you think that outsourcing – online – might be a worthwhile option for you, there’s a marketplace where you can find freelancers and hire them on – Read the full article
