Managing Your Google AdWords Budget

On May 14th, 2012, wrote:

Google Adwords gives you a lot of freedom about how you wish to spend your pay-per-click advertising cash, and it is knowing these methods in and out that can allow you to squeeze a lot more bang for your buck out of a limited online advertising budget. The key is continual testing, measuring and adjusting. With Google Adwords you can set limits on your budget in a number of ways. You can set a daily limit and a limit on the cost of individual clicks. Using these options can stop your advertising from running out of control, but it also needs to be done in a measured way. If your daily budget is low when compared to the cost of your keywords, then your advertisements will not appear every time there is a matching search, such that they will begin to appear more sporadically. This will affect the general throughput of visitors to your site through Adwords. Tips on Managing Your Google AdWords Budget Setting – Read the full article

Choose The Best Type Of Paid Web Traffic For Your Online Business

On April 23rd, 2012, wrote:

Web traffic is the fuel of your online business. But not all kinds of traffic are equally good. Choosing the right type of traffic to promote your website depends on several factors, such as what your goals are and how much money you are willing to spend. Testing is also important to discover what works better for your site. Paid traffic is all about ROI (Return of Investment), and as a webmaster, online marketer, or investor you should be looking for the least expensive alternatives of Web traffic that deliver the greatest possible results. Buying traffic is the easiest way to promote your website without SEO (Search Engine Optimization); however, it is advisable to combine both strategies for long-term success. It’s not a good idea to rely exclusively on one source of online traffic. Popular Types Of Paid Web Traffic: PPC (Pay Per Click) Pay-per-click is the favorite type of advertising for revenue-oriented Web businesses and the one that brings – Read the full article

Top 5 Adwords Default Settings to Optimize for Improved Performance

On January 6th, 2012, wrote:

A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article

Why You Need to Protect Your Brand’s Keywords

On October 4th, 2011, wrote:

It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year on search advertising. Why should you care? Because it’s your brand’s keywords that they’re bidding on. The Battle of Branded Keywords We all know that search engine optimization is based on attempting to reach a top ranking position on a search engine for a given keyword or keyword phrase. We also know that the introduction of Google’s Adwords and Bing’s adCenter offered companies a major opportunity to feature on page one results for a search term without bothering with all this; they could bid on a term and grab traffic without engaging in the arduous process of link building and on and off site optimization. Recently, however, things have developed one step further and brand managers have started to – Read the full article

The New Google +1 Button: The Battle of the Buttons

On April 7th, 2011, wrote:

The Facebook “Like” button has a new friend. Or rather, a new “competitor”. After a series of unsuccessful attempts to incorporate social into search – such as Orkut, Buzz, Wave – Google is launching what observers believe can serve as a rival product to Facebook’s “Like” button. It’s called the Google “+1” Button. In an announcement made last week on the official Google blog, the search engine giant is rolling out the new +1 button as a way for users to share their recommendations to others, as well as to give a “public stamp of approval” on search results and linked sites that they like. This then enables other Google users to find more relevant – and more social – search results. “Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it,” reads the explanation on the Google +1 Button page. “Get recommendations for the things that interest you, right when you want – Read the full article

How Can a PPC Management Company Improve Your Business?

On January 16th, 2011, wrote:

Successful modern businesses know that the best way to cash in on an ever-decreasing post-credit crunch consumer market is to gain trade online. Any entrepreneur who has noted the decline in passing high street trade and dipped their toe into the web market will know that gaining a share of online business is a complex process. One extremely important piece of the Web marketing puzzle is pay-per-click (or PPC) advertising. What is PPC? PPC advertising offers businesses access to an intensely targeted range of online marketing services. Depending on their own needs and the perceived habits of their potential client base, websites can draw in customers using a number of clever targeting techniques. PPC advertising is offered by online giants, such as Google and Yahoo, and by social networking sites like Facebook. It also comes in bespoke form through professional PPC companies, who can place PPC anchor text links in web copy posted on third-party sites and blogs. Choosing a PPC – Read the full article

53 Essential Terms: Internet Marketing and SEO Glossary

On January 7th, 2011, wrote:

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website.  (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article

Internet Marketing Budget: How Much Should You Spend, Exactly?

On November 24th, 2010, wrote:

It used to be that businesses concentrated their marketing efforts exclusively on traditional (offline) media – like print ads, TV commercials, radio, PR campaigns, events, billboards, direct mail, glossy brochures. And then the Internet happened. And then social media changed the Internet. A recent report by GrowBiz Media, a small business market research firm, and online survey company Zoomerang led to key insights on how much money small businesses are allocating for their Internet marketing efforts. Entitled “SMB Marketing Practices: Small to Midsized Business Survey Results, 2010”, the report gathers information from 751 completed surveys across the U.S., by businesses with less than 1,000 employees. Among the key takeaways: More than half of the businesses with less than $1000 marketing budget are adopting social media practices, most notably in social networks Facebook, LinkedIn, and Twitter (in that order). Around 39 percent of respondents are spending more than 20 percent of their marketing budgets on websites (design, development, content creation, marketing, – Read the full article