Hiring The Right PPC Expert For Maximized Results

On March 31st, 2013, wrote:

Pay-per click is an online dedicated tool for promotion and advertising. One of the best things about this ad campaign is that it provides the publisher (usually the website owner) compensation when viewers keep clicking an ad to get onto the merchant page. However, this campaign also runs the risk of boosting the ad budget to the point where it gets sapped before the preferred outcome is achieved. Most PPC experts have the expertise and know-how to facilitate an effective management for all of these pay-per-click campaigns. When you are looking for a PPC expert to manage your ad campaign, there are a few key requirements you should pay attention to before hiring one. Follow the pointers below to make sure you hire the right PPC expert. Experts are good at selling themselves The first thing that you need to check is the site of the pay-per-click firm. One good way to tell if a PPC expert is efficient is – Read the full article

Benefits Of Investing In Pay Per Click Services

On January 17th, 2013, wrote:

Pay per click services present huge opportunities for optimistic online marketers whose sole aim is to reap the most from their efforts. The following article will take you through all the nitty-gritty of this beaming form of marketing. How Does It Work? PPC advertising works though a bidding process; unlike typical advertising campaigns, its cost structure is action-driven. Each time a user clicks on a sponsored link; the pay per click engine subtracts a given amount of funds based on the provided bids for the selected keywords. What Are Some of Its Benefits? You Only Pay for What Is Necessary Pay per click marketing operates in a very straight forward manner. You only pay for people who visit your website. In other forms of marketing, you have to pay huge sums of money without being exactly sure whether someone is actually going to click on your link. It Gives You an Opportunity to Deal with a Targeted Audience Not every – Read the full article

Whoa: Facebooks Online Ad Spend Reached $1.86 Billion in 2010

On January 19th, 2011, wrote:

Google has a new competitor in online advertising – and it’s today’s most famous Internet startup. According to market research firm eMarketer, social networking website Facebook earned revenues of $1.86 billion last year – from advertising alone. Whoa. The figure surpassed the estimate of many industry observers, who had asserted that Facebook was on track to reach $2 billion in revenues in 2010 – a total that Facebook has likely met and exceeded, considering that online advertising is only one of its several revenue streams. “2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” said eMarketer analyst Debra Aho Williamson, who is also the author of the upcoming report, “Worldwide Social Network Ad Spending: 2011 Outlook”. Williamson added that 60 percent of Facebook’s ad revenue came from small businesses. Facebook’s total online ad earnings, which came mostly from the 50 billion display ads placed on – Read the full article

How Can a PPC Management Company Improve Your Business?

On January 16th, 2011, wrote:

Successful modern businesses know that the best way to cash in on an ever-decreasing post-credit crunch consumer market is to gain trade online. Any entrepreneur who has noted the decline in passing high street trade and dipped their toe into the web market will know that gaining a share of online business is a complex process. One extremely important piece of the Web marketing puzzle is pay-per-click (or PPC) advertising. What is PPC? PPC advertising offers businesses access to an intensely targeted range of online marketing services. Depending on their own needs and the perceived habits of their potential client base, websites can draw in customers using a number of clever targeting techniques. PPC advertising is offered by online giants, such as Google and Yahoo, and by social networking sites like Facebook. It also comes in bespoke form through professional PPC companies, who can place PPC anchor text links in web copy posted on third-party sites and blogs. Choosing a PPC – Read the full article