Help, Our Image Is In Trouble

On May 29th, 2013, wrote:

Did your company or business hit a rough patch in the form of a legal issue or social media meltdown? Did you file for bankruptcy or have a hate campaign target you online? No matter what the issue, taking care of your business image is your number one priority and you’ll need to get it cleaned up and put back out there. But how? These tips and tricks can help you clean up your image. Bury It On Google This one isn’t quick, but it’s effective. If you can get alternate domains for your business (such as .net and .org), have these redirect to your company page. You won’t have to build up multiple versions of your webpage or have to keep up with more, just have one main site and the rest of them to “mirror” the content. This will help keep you high in the search engines with content you want people to see. This way you won’t – Read the full article

How Your Brand Benefits From A Positive Online Image

On December 23rd, 2012, wrote:

Many established brands already realize the value of a positive image where their real-world operation is concerned. The way that the public sees a company directly correlates to profit and loss; so the manner in which a business conducts itself, including the products or services it provides, the level of responsibility it exhibits (in regards to workers, the environment, the community, and so on), and the attention it pays to its customers all have the ability to contribute to (or alternately, impair) success. But just because your online presence is virtual doesn’t mean that it can’t have a very real impact on your business. In fact, your virtual reputation may have even more to do with your brand image in this day and age simply because so many people rely on the internet as a source of information and sharing. So it’s important to find ways to ensure that your online image is a positive one. Luckily, there are several – Read the full article