5 Pinterest Brand Positioning Tips

On January 15th, 2013, wrote:

Marketing is an important concern for any business today, especially in the age of technology. The rise of the internet has brought us many new potential marketing platforms, and businesses must take advantage of them in order to achieve maximum branding potential. Pinterest is one platform that holds great potential as a visual marketing tool in the world of social media. Follow these 5 tips for Pinterest brand positioning to make the most of your social media marketing strategy. Project a Sense of Confidence Any effective brand positioning plan is going to require confidence on your part. Your brand should come across as approachable and helpful–your customers should be able to feel like they can rely on you. This is especially important in internet marketing, a setting in which many consumers feel like they are dealing with faceless entities. Exude confidence as you work on your Pinterest brand positioning, and your audience will come to appreciate you as a reliable – Read the full article

Importance Of Pinterest For Your Online Business

On October 22nd, 2012, wrote:

You have heard about the importance that social media can have on your business marketing strategies. There is no doubt they are important, with Facebook and Twitter both getting hundreds of millions of users that you can have direct contact with. Twitter and Facebook are extremely important for your social media marketing campaign but there is a new social media app that web design companies are looking at that is on the rise. Most of you have heard of Pinterest but the question is, can you use it to market your business successfully? Several web design firms are coming up with ways to help their clients use Pinterest to successfully market their business. I am going to go over some of the marketing benefits of using Pinterest. Time – Like with all social media websites, you need to learn the ropes in order for them to work and Pinterest is no different. Whether you do it yourself or you have an – Read the full article

How to Market on Pinterest Without Being Too Obvious

On August 10th, 2012, wrote:

Through a stream of stylish, beautiful images, Pinterest has shown to be particularly successful for niche retailers and E-commerce sites. With a large audience predominantly comprised of females, categories such as beauty, home design, arts and crafts have gained a strong foothold in this quickly growing social site. While the marketing benefits of Pinterest are alluring, how do you market without over-exposing your brand? Don’t make the mistake of being too obvious, as it may alienate your audience. Instead, the following are several tips that can help you use Pinterest to market your business, without making too much of a scene: Where Does Your Business Fit In? Before hastily posting pictures onto your account, you may want to consider how Pinterest can fit into your marketing strategy. While retail and niche businesses on Etsy easily fit with Pinterest, service-based businesses can also use the social giant in creative ways. For example, if your business focuses on swimming pool services, then – Read the full article

6 Ways to Repurpose Your Content to Squeeze More Backlinks Out of It

On June 22nd, 2012, wrote:

Regular content creation is necessary for your website, but it takes time to produce quality content; and especially today, in the time of content marketing, creating backlinks for your website also requires plenty of content. That’s a lot of content creation, and a lot of time spent on it! Now, it’s a fantastic thing to be able to generate valuable backlinks, and even better to have quality articles on your website. But after you’ve spent hours or days to research and write one really quality piece, don’t you feel sometimes that it’s a shame you can’t use it to squeeze more value out of it – to publish it somewhere else, or to create more backlinks? Well, there are ways to make that one piece of content work harder and generate more quality backlinks. No, we’re not talking about re-publishing and duplicate content issues: we’re talking about re-shaping an article into another form that will be unique and that will – Read the full article

4 Reasons Why a Business Needs a Pinterest Account

On June 21st, 2012, wrote:

Pinterest has taken the world by storm, and with more and more people signing up to see what all the fuss is about, isn’t it about time that your business was on Pinterest? It Brings Extra Traffic To Your Site A lot of big companies out there aren’t afraid to give stats on how Pinterest is working out for them. Brands such as Sony, for example, have commented that Pinterest is now sending more traffic than veteran social platform Twitter. For Sony, Pinterest is (2,300 followers) sending 2.5 times more than their main Twitter platform with (80,000 followers). If that isn’t value then I don’t know what is! It Represents Another Audience To Market To One of the key reasons why Pinterest seems to be sending so much traffic to sites is thanks to the fact that businesses can clearly market to a select audience. With Pinterest boards available for pretty much any subject, it doesn’t take long for a – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article

Top 5 Twitter Accounts to Follow to Enhance Your Social Media Know-How

On April 13th, 2012, wrote:

One of the best ways to learn about social media and how it can aid you and your business as it grows is to jump head first into it and start learning all of the ins and outs firsthand. But a little help never hurts either, and sometimes the quickest way to learning any and all new social media information is relying on others to point you the right way. That’s what makes these five different Twitter accounts ones “must follows”: so you can stay up to speed with all the latest and greatest social media has to offer: 1. @SocialMedia2day – This Twitter account is known for perusing the Web and finding all of the information you need on social media happenings and social media marketing. If you’re hunting for specific information around the Web then just turn to this account to point you toward in the right direction. (Bio: #Publishing and #distribution of great posts by the world’s best thinkers on #SocialMedia best practices, tools – Read the full article

Pinterest and SEO: Using the Social Media Darling to Improve Your Search Performance

On March 29th, 2012, wrote:

There’s a new social media darling in town. And – like Facebook and Twitter – it’s bringing in tons of buzz and millions of new users. (Around 11.7 million users so far, in fact.) Pinterest is what it’s called, and, as the name implies, it’s a pinboard-style social photo sharing website, which, since its launch in March 2010, has taken the Web by storm. We wouldn’t be surprised if you decided to integrate Pinterest as part of your search engine optimization and social media marketing efforts. After all, where the people go to is where the business is. We do hope you do it right, though! That’s why we came up with a list of best practices and fantastic tips for using Pinterest to improve your SEO performance. Enjoy! Using Pinterest for SEO Post fresh, repin-worthy stuff. It doesn’t matter if it’s on Pinterest, Facebook, or Twitter: people will only share your stuff if they think it’s cool and fresh – Read the full article