Increasingly, people are accessing the Web from smartphones, tablets, and other mobile devices. It’s not just the desktop and laptop anymore. This means that, as a business owner, Internet marketer, or SEO professional, you have to come up with a search engine optimization strategy that’s specific to mobile – a strategy that will help you get found online more easily and quickly. Let smartphone users and mobile consumers find you whenever they search. Here’s a mobile SEO checklist to get you started: Plan for it. Set a strategy, identify your targets, and plan accordingly. Like any other SEO campaign, successful mobile marketing takes plenty of research and preparation. Know the various mobile search engines. There’s Google XHTML, Google Mobile, Bing Mobile, Yahoo! Mobile, AOL Mobile, and abphone – among many others. Familiarize yourself with these by using your own mobile phone or tablet device. “Mobilize” your website. There are plenty of plug-ins and tools for building a mobile version of – Read the full article
The WordPress sidebar is a helpful tool that gives site owners a chance to engage readers, direct them to content and other pages, and read prior entries. With an extensive sidebar widget system, there are lots of great options for blog owners who are looking to take their design — and their readership to the next level. Subscription Options Offered as an optional plugin for the standard WordPress installation, the Subscription Options widget allows your readers to subscribe to your site’s blog entry or comments RSS feed. That means they’ll always have your freshest entries in their RSS reader of choice, and they’ll be alerted to new content. It’s a great way to keep people coming back again and again every time you post new content to your blog or other website. Users can also use this handy widget to subscribe to email updates, like a digest of your site’s weekly entries, as well as post your entries to Twitter – Read the full article
Small business owners often rely on leads in order for them to keep their business afloat. The only problem is that online lead generation can be a very difficult thing to master, especially when the goal is not just simply to come up with a huge list. The quality of the leads is something that owners need to consider as well. Trying to hit both goals can be very tricky. Most people assume that the numbers are all the matter in online lead generation. But what is the use of a big list if it consists mostly of unqualified leads which cost not just money but time as well? Online lead generation is a tool that allows business owners to make attractive offers to prospective buyers. In order to keep you from engaging unqualified leads, wasting both time and effort, here are a few tips. 1. Conversion Mechanisms Should Be Consistent with Purchase This is a very simple concept which – Read the full article
It is your company’s obligation to be clear, upfront, and transparent about how you collect and store visitor information. Your website presents an opportunity to make money, but it also entails a certain level of responsibility on the part of your company to safeguard this valuable information. In today’s environment where people are more suspicious about online companies, being straightforward is in your best interest. One of the key aspects in running a website is developing a privacy policy. Writing a privacy policy is a simple step that goes a long way towards retaining visitor trust for the long term. Here are a few things to keep in mind when writing a privacy policy: Do Not Copy a Privacy Policy Off Another Website It may be easy, but it is not the right thing to do. The privacy policy is a legal document; as such, it is important to know what you’re getting yourself into before publishing one. While a blog – Read the full article
In mid-March, Google launched a social sharing tool called “+1.” Similar to the Facebook “Like”, +1 was added to search results to improve social relevance for users. It was noted last week that +1 will make its way across the Web in addition to (simply) search, with a widget that allows Web pages to allow +1 sharing. This will link Google profiles to content and websites, and the +1 now aims to put Google in a space where they have strived to be in for the past 5 years: social. Now, what exactly is +1? And why does it even matter? Essentially the +1 button is Google’s version of the “Like.” With hopes to capture a bit of Facebook market share, Google looks to take the world’s information and make it publicly available (according to their mission statement). So what does this mean for you? Well, besides the fact that it’s another way to draw traffic to your blog, the – Read the full article
So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you – Read the full article
Facebook is all about building relationships – and so is your blog. So are they a match made in heaven? Should you shell out some of your hard-earned cash to buy advertising for your blog on Facebook? It could be a smart move. Statistics show that Facebook advertising is more effective at relationship marketing than it is at direct selling. Besides, compared to many other forms of advertising, Facebook is low-cost, but any money you spend needs to be cost-effective. That means creating ads that stand out from the crowd, that reaches your target audience, and that drives traffic to your blog. Sound like a big order? When you’re creating your Facebook ad, remember these 3 tips and you’ll increase your chances of success. Know Who You Want to Reach One key to successful online marketing is getting your message to the right people and Facebook lets you choose your target audience. Even before creating your Facebook ad, decide who – Read the full article
There are tons of ways to get more followers on Twitter. Don’t believe us? Do a quick search on Google. Countless articles, blog posts, and presentations will show you how to do just that – and subsequently win support for your business and brand through the popular microblogging / social media service. But if you’re looking for unconventional ways to increase your Twitter follower count, it might not be worth your while to sift through so much online content, only to find the same tips and strategies. So we came up with this list, which we hope differentiates your Twitter social media marketing efforts from that of others – and will just as successfully prompt users to click that green Follow button. 1. Join tweetups. These face-to-face meetings between a local community of Twitter users can help you meet new contacts, find new partners and clients, establish your industry expertise, gain more followers, and say something without a 140-character limit. – Read the full article
