Layman’s Guide: 8 Top Tips to Maximize Your Link Building Marketing Campaign

On April 30th, 2012, wrote:

SEO (search engine optimization) is growing ever more complex, with many businesses already having figured out their bottleneck problems in terms of fixing their website so it’s “SEO-friendly.” Link-building, however, is a trickier area, with agencies far and wide approaching this practice from all angles. Here are some top tips to make sure you are maximizing the most from your link building campaign and helping yourself create a powerful backlink profile! 1. Link Replication Look into the backlink profile of your competitors and see what sites link to them. Most of the time, you will find that you will be able to replicate the link to your own site. 2. Be Honest About The Links When asking for a link from a site, just be honest about what you need. Most of the time, you’ll find the relationship will work a lot better, not just for you, but also for other parties. 3. Bad link networks Be wary of having – Read the full article

6 Awesome Link Building Tips for Photographers

On April 20th, 2012, wrote:

Links are a very important element when it comes to search engine optimization. Sites that have many quality links coming in from other websites are usually ranked higher than those that have fewer incoming links. How do you leverage the power of SEO to get others to discover your images? The following are some awesome link building tips for photographers. 1. Build links slowly You need to come up with a strategy for building links gradually. If you build 40 links in a single day and then go for a whole month with no new links, your rankings might improve for one day only, and then go down for the rest of the month. Search engines value websites or blogs which have consistent activity, whether it is building incoming links or posting fresh content. 2. Join photographer communities Find communities and forums for photography and create a profile. Remember to include a link to your site in the profile. Each – Read the full article

Terrific New Tips For Improving the SEO Performance of Every Website

On February 12th, 2012, wrote:

Some of the major challenges posed to the online business owners or any website owner is the visibility of their websites on popular search engines, most especially Google. Among the number of search engines, Google controls majority of these searches. This is the reason why most of the websites embark with strategies targeting Google first. The best way to enhance your online visibility is by search engine optimization or SEO. Hence, when you come up with your website, it is important to adopt a proper SEO strategy to improve your website’s ranking / search performance. The following are some terrific new tips to improve the search engine optimization performance of any website you design: By adding a blog: When you add a blog to your website, it gives you an opportunity to add new content on a regular basis. Different search engines love new and fresh content. So, when you add new content to your blog at least once or – Read the full article

Google PageRank: What You Need to Know

On April 4th, 2011, wrote:

Now that your website is up and running, it’s time to start working on your Google PageRank (PR). My what? What is PageRank? PageRank, in simple terms, refers to the value given to your site by Google. Sometime ago this value was measured by link popularity, or the number of links pointing back to your site. (It was thought that the best and most relevant pages attracted the most links.) So the more links you have from other sites, especially those sites with a higher PageRank, the higher your website will be ranked by Google. And what does the high ranking do? Well, a number of experts consider PageRank to be the most important factor in establishing the relevance of a website or page, for each particular phrase, keyword, or search term entered on Google Search. Nowadays it has changed. Search engines like Google no longer rely solely on the quantity of links. They’re taking link quality and reputation into – Read the full article

Important Lessons I Learned When Learning How to SEO

On February 10th, 2011, wrote:

I publish this to you guys because in the time I have spent working for Lakeshore Branding, I have learned a lot in what is SEO.  As I will be taking a drastic turn in my life and begin working for the man, there are a few important lessons I have learned. First, a quick background.  After graduating from the University of Iowa, I helped a colleague start up a webhosting company, Host Duplex.  Afterwards, I joined Lakeshore Branding as an SEO Hero (self modified title 🙂 ) to expand my technical knowledge in the SEO industry and further develop my web development skills. Here are the lessons I have learned as an SEO Hero. 1.) You Don’t Know Jack! One of the many lessons I have learned through life is that real life experience is king.  From research and different books, I had thought that I knew my fair share of how to optimize a website.  It wasn’t until I – Read the full article

Using Social Media For Your Website’s SEO Campaign

On January 18th, 2011, wrote:

A long time ago, aka a couple years, Social Media had no relevance to your page rank or SEO campaign.  Social Media was simply another tool, or middleman to connect your business with your clients.  Usually links to social media were rel= nofollowed (tell search robots to not click on link).  Up until a few years ago, social websites media sites were not considered as high quality links and did not carry much authority. As of today, the number of Facebook and Twitter users exceed  500 Million! If this isn’t a reason to give a website authority, then I quit this industry.  Google and Bing realized that there is quality in Facebook and Twitter and have said they can directly impact you page rank.  Fret not friends, your quest for more followers and to get Gaga to retweet you can actually pay off. Twitter: Twitter, while some still call it a ‘new’ phenomenon, it is crucial for successful business today.  It has been one – Read the full article

53 Essential Terms: Internet Marketing and SEO Glossary

On January 7th, 2011, wrote:

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website.  (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article