What Does It Take To Land A Number One Position In The Search Results?

On May 14th, 2013, wrote:

There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking faster than a ship that had taken a direct hit with a torpedo. The Internet marketing world was in a panic while the search engine giant Google rolled out one crushing update after another. For many businesses, it was an Internet apocalypse. Google was swinging its mighty hammer, and web sites were being crushed with every blow. The only real constant in the Internet marketing world is change. Keeping Up With the Changes  Businesses don’t always have time to keep up with all of these changes that are happening. They may be aware of the changes because suddenly their web site is no longer getting the traffic that it needs. Sales may drop off – Read the full article

SEO: Fundamentals To Increase Domain Authority

On April 21st, 2013, wrote:

One of the most important issues of SEO is Domain authority. The word itself suggests a lot, but the ever-changing dynamics of the search engine algorithms keeps it a changing and dynamic concept as well. But the fundamental concept of trust, control and power remains as the major factor in Domain Authority. It can be roughly translated as how well linked and valuable a site appears in popularity. It is translated by many as about not knowing what you know, but more about knowing who you know. Since search engines are always looking for results that can be trusted for providing valuable or proper information, domain authority provides visitors with a level of authoritative information. One of the most important things that scores big in domain authority is age and popularity. These two factors also help in climbing to the top of page ranking and also staying there considerably. This is also beneficial for blog or page monetization as well. – Read the full article

Going Beyond Google Rankings

On February 21st, 2013, wrote:

If you have an online business, you probably spend much of your time daydreaming about SEO. You fill your head with questions like, what keywords are going to work best for my business? How can I grow my back-links? And most importantly, how do I get my website to show up on the first page of Google? In fact, many business owners have this specific type of ranking request: “I want to boost my rankings so that my website appears on the first page of Google.” There’s nothing wrong with that – and that’s what lots of businesses want! Yet what we voice to all of our clients is that web marketing should be about more than simply trying to hit Google’s first page. Of course, striving to achieve high SERP rankings has always been the focus of online businesses and although it’s a worthwhile objective, it shouldn’t be the only one used to target your audiences. Photo courtesy of: MoneyBlogNewz – Read the full article

Evaluating The Pros & Cons Of Search Engine Marketing

On January 25th, 2013, wrote:

The old fashioned method of marketing was face-to-face, with emphasis on meeting the customer. Today, companies and businesses small and big are looking at the internet to help advance their enterprises further. Regardless of whether the internet constitutes your entire marketing plan or part of it, it would be safe to say that we ignore the potential of the web as a marketing tool at our own peril. It is easy to create, sustain and build on a brand’s presence and reputation online. Look at the sheer amount of choice one has. Social media sites like Facebook and its pages, micro blogging site Twitter and its handles, blog hosting platforms like Blogger and WordPress and search engine rankings. One can harness the power of all of these to attract new customers and build on the existing one. Search engine marketing is an essential part of a company’s marketing plan and rightly so. It is a specialized sort of service that – Read the full article

How A Slow Page Speed Can Influence Your Sales And Ranking

On December 14th, 2012, wrote:

As a website owner, you put in a lot of effort to develop an attractive site for your online business and include advanced functionality for users. But have you considered your website’s performance parameters? Viewers do not like to waste time; they expect fast results. When a website takes too long to load, they are likely to run out of patience. This will bring down the conversion rate of your business, which in turn negatively affects your revenue. Having products and services of the highest quality is not of much use if your viewers don’t hang around long enough to browse through them. A graph of the average page load time versus the conversion rate will clearly show that a delay of even a few seconds can cause the conversion rate to plummet drastically. Just imagine the number of potential customers you have probably lost to a competitor because you did not put in a little extra time and effort – Read the full article

Top 10 Useful SEO Techniques For Business Websites

On October 28th, 2012, wrote:

These tips are in no particular order. You may notice that some are more powerful than others. The older your website domain is then the higher it will rank as time goes by, just so long as you keep it updated frequently. Do not try to cut corners and hire dubious marketing companies or employ Black Hat techniques, because you will lose the ranking you have accumulated over the years. Furthermore, make sure you keep abreast of new SEO developments. 1 – Link from LinkedIN LinkedIN was created as a social media for people in business. Link from it to your website, from your profile and from your contributions to comments and forums. You may gain a little bit of traffic from the site, and the search engines will look more highly upon links from LinkedIN if you are an active LinkedIN user. 2 – Have your staff update it If you have staff then assign members of staff to – Read the full article

How to Make Sure Your Site Doesn’t Lose its PageRank

On July 9th, 2012, wrote:

Enhancing PageRank (PR) is a crucial practice in the world of SEO and Internet marketing, because the link analysis algorithm rates the importance of any given website. While there are many ways to make sure that your website receives the kind of initial attention necessary to become a global player, the fact is that your website requires constant maintenance in order to keep up a good PageRank. And the value of your PR can never be underrated. There are a few ways that you can boost your visibility, but the truth is that if the major search engines do not deem your website to be important or worthy of the attention of your users, you are most likely going to fail. And if you think that your website is losing the admiration that you may have been building up, then it is likely that your PageRank has been dropping without you knowing. All this is a scary state of affairs, – Read the full article

SEO Success Tips: Factors that Influence Backlink Quality

On May 4th, 2012, wrote:

Backlinks and SEO (search engine optimization) success are always linked together. It is understood that a website with plenty of quality backlinks usually ranks high in Google’s search engine results pages (SERPs). That’s why many SEO firms, website owners, and Internet marketing professionals incorporate link building strategies into their SEO plan – in hopes of enhancing their search performance on the Web. What is a backlink? A backlink – sometimes called incoming link, inbound link, or inward link – is a link that points to a website or web page, coming from another site or page. A quality backlink is often considered a vote of confidence, as it signifies that the backlink source trusts a website or page well enough to lead or direct the source’s visitors to the backlinked site. SEO experts, website owners, and online marketers know that it’s not enough to get as many backlinks as possible. Quality matters, too, and perhaps – in these days of – Read the full article