Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

Social Media And Its Effect

On November 18th, 2012, wrote:

Social media has numerous potential benefits. The most popular of which is social networking which is highly in practice throughout the world. This plays an important role in building businesses and companies. Social media fuels a lot of the big industries that we have in society today. Because of this influence, SEO and social media experts were born giving rise to what we call today as, internet marketing. Social media as a method of communication Moreover, social media now has become the easiest method of communicating and keeping in touch with relatives and friends living far away. This makes it easier to maintain relationships. In addition to this, social media has also become popular in educational institutes. Out-of-class discussions between teachers and the students have now become a possibility. Furthermore, social media is inexpensive and free of cost for the business community. The only cost is that it demands plenty of time and needs ample amount of interaction, making profiles – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

Using Video Production To Showcase Your Business

On May 14th, 2012, wrote:

Video marketing initiatives have changed the way websites and businesses are promoted. An evident reason for this would be the fact that videos are very entertaining and different from run-of-the-mill business promotion projects. Here, we are going to discuss the steps through which you can promote your software business using video production. The three main stages of producing video of any kind are pre-production, production and post-production. In pre-production, the tasks would be predominantly to plan the production. Budget, equipments required, expert consultation, location, etc are decided at this stage. In production, the planning done in the first stage is executed. Once the video production is on the flow, the video director shoots and is ready to transfer the same to the post-production department. When it comes to video production and marketing, it’s important to understand the kind of audience you would be targeting and what they think of or how they would respond to business videos. In the post-production – Read the full article

How to Grab MORE Attention For Your Blog

On February 20th, 2012, wrote:

Attention is what visitors pay to your blog if they find your content creative, interesting, original and inspiring. However, one of the realities of blogosphere is that people don’t stay on any page for very long. But how do they understand that your content really rocks? Usually, a Web user scans a page and decides within a few seconds if it’s worth staying on it and reading further or not. That’s why it is of vital importance to grab a reader’s attention by all possible means. The best blogs not only include amazing content, but they also look good. They invite visitors in to read more because they’re visually appealing. Fortunately, there are some easy tricks you can use to make your blog posts look great and grab visitors’ attention to your content. Write a click-worthy headline A catchy title is 80% of your success. If it’s catchy, intriguing or provocative, it will surely impel visitors to click on it – Read the full article

WordPress Plugins: SEO Essentials to Improve Your Site Performance

On February 15th, 2012, wrote:

With the boom of the Internet, almost everybody, from businesses to individuals, to the celebrity and even just the ordinary people have established a presence in the World Wide Web by creating their own website. Creating a website is very easy especially now that there are a lot of free and user-friendly content management platforms (like WordPress) where anybody can start a website. But because there are millions of websites that abound, competing to be known in the Internet world by ranking at the top of popular search engine results is difficult and can be a very big challenge for any website owner. This is where Search Engine Optimization or SEO comes into the picture. Website owners can implement SEO strategies to improve their site performance and position themselves to be found online. With WordPress, you can take advantage of the platform’s plugin architecture to enhance your ability to implement your SEO strategies. And there are loads of SEO plug-ins that have been – Read the full article

Social Media Optimization and Branding Through Online Interactive Activities

On February 10th, 2012, wrote:

We stand in a society incessantly connected to each other through virtual networks. One may wonder why virtual (Web-based) platforms are popular and the reason solely lies in the fact that they offer a variety of applications that help people share and connect with one another, which has always been the core needs of society. With greater technology, speed and living standards, the social networking sites help cater to newer demands and go beyond physical get-togethers. It is this platform that unites people and hence, has immense potential for online marketing and advertising. A brand is a brand because of the support – and recognition – it gets from people. Social Media Interaction and Competition One of the latest methods adopted by marketers is to engage audiences in contests and interactive competitions, giving away their commodities for free. Or, alternatively, these contests may engage people by giving away various other articles, trial offers, commodities, etc. These are becoming increasingly popular – Read the full article

Ultimate List of Top 43 OpenCart Templates

On January 20th, 2012, wrote:

If you’re going to ask us here at Lakeshore Branding which e-commerce platform we would recommend, there’s one answer: Magento. Why? Because it’s loaded with powerful features to help you drive sales: features like product browsing, analytics and reporting, catalog and order management, secure checkout, international support, and an array of marketing promotions and tools. (You can find out more about the platform here.) We’ll understand, though, if you choose to go with something else. Hey, to each his own, right? And there are loads of e-commerce solutions and shopping cart systems to choose from. One of these is OpenCart, an open-source e-commerce platform that’s as feature-rich, easy-to-use, and search-engine-friendly as Magento. Frankly, you won’t go wrong with either. We’ll even help you out developing your online store if you like. Anyway, like Magento, OpenCart also enables you to customize the way your online store looks and works. Because it’s an “out-of-the-box” solution, you can just install it, choose your – Read the full article