Growing even more rapidly than China’s booming economy, online advertising revenue has surged throughout 2010 – and this rapid growth rate is projected to last at least for the next several years. Industry trade paper Adweek reports that online advertising buys in the U.S. are poised to exceed $25 billion in 2010. According to revised numbers from online research firm, eMarketer, the year-over-year increase in online advertising is forecast to come in at 13.9 percent, after all is said and done over the holiday season. Total revenues will total $25.8 billion by the end of the year, they predict. eMarketer raised its estimates for U.S internet advertising several times over the course of the year, Adweek reports. At the beginning of 2010, eMarketer forecast modest growth (i.e., modest growth, that is, in terms of online advertising) of 5.5 percent. That estimate had doubled to a projected 11 percent growth rate by May, and has grown from there. The latest revision of – Read the full article
If you’re thinking of starting your online business, then you’re part of a race where millions are striving for successful brand recognition on the Web. To win, you have to build an online brand that stands out in the competition – a brand that has a unique, likeable personality. Online brand building means thinking of ways you can make your Web identity more accessible to your potential customers, all while boosting your sales and building a reputation that engenders trust and credibility. Let me first raise some of the aspects of brand-building across the Internet: Quality Creatively built web identity Customer service Promotion and marketing Consistency Quality of products or services is your niche and is arguably most important. It’s better to have a single product that does well rather than having a hundred that perform really badly. Your product should be more innovative and superior than what the next guy has to offer. To make a product with distinction, – Read the full article
Ordering a pizza is a weekend tradition in many families. Pizza goes along with college football, study sessions, and – and the Internet? Yes, the Internet! These days more of the population are starting to find the advantages of ordering online – and by advantages, we also mean advantages for the pizzerias, restaurants, and other similar delivery businesses. That’s because ordering online offers a new way to market to the individual pizza enthusiast, or the bachelor ordering in for the weekend, or the bored, hungry online surfer or football score watcher. What makes ordering online such a potent marketing tool is the fact that, when ordering, say, a pepperoni thick with fries on the side, the system will normally have to ask for contact information to verify the order. This information typically includes an E-mail address. Once the address is obtained, the pizza company can start to send out specials about two to three times a week straight to the – Read the full article
In-the-know consumers can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. Most often, online shoppers go to websites that have good reputations, are easy to maneuver and appear professional …
In-the-know consumers can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. Online shoppers will revisit websites that are reliable, professional looking and easy to maneuver. Therefore, busi…
In-the-know consumers can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. Most often, online shoppers go to websites that have good reputations, are easy to maneuver and appear professional …
In-the-know consumers can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. Most often, shoppers tend to revisit websites that are professional-looking, spam free, easy to maneuver and that ar…
A great majority of consumer spending is done over the internet these days. Instant gratification is the key to this – consumers want to find what they want right now and buy it right now. Online shoppers will revisit websites that are reliable, pro…
