Little-Known Ways To Rebound From A Social Media Faux Pas

On August 3rd, 2013, wrote:

Social media sites provide a terrific opportunity to connect with clients, potential customers and current buyers. But they also have the potential to cause trouble. It seems every other day a large company’s social media account makes headlines for the wrong reasons. Sometimes it’s as simple as a bad typo in a tweet. Other times the offense is much more severe and causes serious damage to the brand. Whether you’re in the plumbing or the holistic alcohol recovery business, here are some tips for how to recover from a social media disaster. Figure Out the Damage First, ask yourself this important question: What damage has been done? If you made a typo in a tweet, even if it was a swear word, chances are there will be no real consequences to your mistake. People may even laugh about it; we’ve all had our own auto-correct or tiny keyboard problems. If the glitch was minor, acknowledge it, apologize for it, and – Read the full article

Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article

Five Tools That Can Help You Monitor Your Brand Online

On April 22nd, 2013, wrote:

When it comes to business, managing your online reputation is everything. There is a lot of information out there nowadays regarding brand monitoring, but it is important to find out just what people think of your brand. As a business leader, you want to ensure that you have a reputation with your customers. Nowadays, brand monitoring is a lot easier. You will be able to find a number of different tools that can ensure you get a proper report regarding your current reputation. Social Media Social media is particularly effective these days when it comes to marketing a specific product. Taking advantage of social media is a must when it comes to effective brand marketing. Not only will this help in getting the word out about your product or service, you’ll be able to see how the public reacts or responds to your brand. On websites like Facebook, you will be able to take a look at the different opinions that – Read the full article

4 Ways To Boost Your Business Using Google Plus

On April 8th, 2013, wrote:

One of the latest ways to promote your business is using the new Google service, Google Plus. Google Plus is a social media site designed by Google to take advantage of their ability to categorize and personalize all types of information. If you aren’t familiar with using this service yet, then as a fellow business owner to another, I suggest you get busy as using this new service effectively can boost your business reputation and provide you with an efficient method of seeing what your customers are saying about you. Here are four ways that you can use Google Plus to boost your business. Connect With Hangouts Hangouts are an exclusive feature of Google Plus that allows you to chat with up to 10 participants using the feature’s video chat options. Business owners can use Hangouts to communicate directly with clients, partners, or customers about a wide variety of topics, from new products to company changes to event announcements. The – Read the full article

How Can I Improve My Business Reputation?

On March 18th, 2013, wrote:

If you own a small business, you’ve definitely experienced some competition. With new businesses popping up every day, it can be hard to stay afloat. Companies nowadays must rely on their reputation to stay alive and continue bringing in new business. If you’re a small business owner, your reputation is everything – and there may be reasons as to why yours isn’t exactly where you’d like it to be, among which can include: Poor customer service This is the biggest contributing factor to a poor business reputation. If you have less than ideal customer service, people will complain. They will tell their friends, write poor reviews online and will be highly unlikely to do business with you again. We live in a world that’s all about customer service. Train your employees on providing the best, and make sure every customer leaves satisfied. If customers have a good experience at your place of business, they will only tell a handful of – Read the full article

The Main Types Of Content Moderation To Consider For Your Business

On February 25th, 2013, wrote:

If we say as a ballpark figure that the global online community now represents 1.2 billion people, we can understand just how much data is being shared across the world every single minute. It’s a mind blowing amount, and with people looking at your online content for generating traffic, adding comments and sharing information it’s obvious why you need to be aware and very much on top of content moderation. Pre-moderation                               This type of content moderation means that users who comment on your site are put in a queue to give you time to check the content before you agree it can go online. This way of checking means that you decide what goes up online and gives you the chance to check for libelous or inappropriate comments, or comments that are detrimental to you or your business. The downside to pre-moderation is that the user doesn’t have instant gratification of seeing their comments online. It can sometimes put people – Read the full article

Don’t Leave Your Business Reputation on Life Support

On February 16th, 2013, wrote:

Whether you are a large business, small business or even self-employed, how often do you give your business reputation a thought? Unfortunately, too many companies wait until a red flag surfaces to do something about their reputation, which oftentimes can be a moment too late. Getting complaints from unsatisfied customers didn’t used to be so scary back then. But with the emergence of the internet, getting a customer cross could prove to be very devastating for your company. Gone are the days when customers will walk right into your store and look for the manager to address a thing or two about his or her complaint. Without reputation management, customers can just lash out with reckless abandon and it’s bye bye potential customers. Before the Internet age, a sizable portion of business owners did not have to devote as much time to their reputations. In those days, many just went about their daily tasks of serving their customers, making sure their – Read the full article

Don’t Stop The Press When It Comes To Releasing Information

On January 24th, 2013, wrote:

As a B2B marketer, you probably could write a press release in your sleep. Maybe you could put one together with a blindfold on. Better yet, you might even be able to do one without knowing all the facts. That being said, do you ever stop and wonder how many good B2B press releases hit the world each and every day? If you took a minute to stop and read the bulk of them, you may shed a tear or two. The reason? Not because of how great they were, but rather because they needed more tender loving care. Yes, some of those press releases are quite embarrassing to read. Don’t feel embarrassed if you might need a refresher course in putting together a winning press release, as the saying that practice makes perfect is quite true. So, how can you as a B2B marketer press forward in 2013, at times tasked with crafting a release that will get the – Read the full article