A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping you manage your online reputation and plan your crisis communications strategy. Where before, one turned to PR firms in times of crisis and controversy, sticking to traditional media is no longer enough today. Why? Because: People are making and engaging in conversations 24/7, real-time, on social media networks. People are sharing information and opinion through the Internet now more than ever. Dissatisfied customers (or employees), competitors, and unscrupulous stealth marketers can spread false information or commit brand identity theft as easily as they can push their own agendas. So here Twitter comes to save the day! In cases of crisis that can potentially significantly damage your business or brand, you can leverage this tool to respond, interact, and manage – Read the full article
Consumers who are in the know are able to find everything they want from the comfort of their armchairs via the internet. The trick is to find what you are looking for easily. Online shoppers will revisit websites that are reliable, professional…
Consumers in the know can find just about anything today on the worldwide web. All they want is to be able to find the product or service they need without having to scroll through a bunch of useless websites. Online shoppers will revisit websites t…
The only trick to this is being able to find exactly what you want quickly, without being sent to some stupid website that has nothing to do with what you are really looking for. Online shoppers will tend to back to websites they have visited bef…
The only trick to this is being able to find exactly what you want quickly, without being sent to some stupid website that has nothing to do with what you are really looking for. Most often, online shoppers go to websites that have good reputatio…
A great majority of consumer spending is done over the internet these days. The only trick to getting what you want is being able to find the best product at the best price right away. Most often, online shoppers go to websites that have good reputa…
Consumers in the know can find just about anything today on the worldwide web. The only trick to getting what you want is being able to find the best product at the best price right away. Most often, online shoppers go to websites that have good rep…
Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research. Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention. The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in – Read the full article
