Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

On May 22nd, 2016, wrote:

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy – Read the full article

Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

How To Defend Yourself Against Negative SEO

On November 2nd, 2012, wrote:

Up until the onset of social media, when you had an issue with someone, or when a customer had a complaint, they would usually come to you and express the problem in person. This gave your or whoever you placed in customer service the opportunity to respond, apologize or solve the problem. No one else was usually involved, and other customers won’t usually know about the issue. But, in the current world, where anyone and everyone can post whatever they want to on the web, if someone complains about your product or services, it is all too easy to make that complaint publicly online. Additionally, the person is usually overwrought, excited and angry, so it is also too easy to exaggerate whatever the issue is; and this creates negative SEO for your business. Why is this so important? If you haven’t paid attention to your Online reputation and made sure there are positive reviews and posts related to your business, – Read the full article

Five Top Tips To Improving Your Brand

On August 4th, 2012, wrote:

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your customer’s experience of your company and therefore can help maintain the way your business is perceived and its reputation. 5 Top Tips To Improve Your Brand Image Name Of Your Business: Choosing your business name is of vital importance to your brand. It should reflect your businesses vision, value, and expertise. Don’t rush this important decision. Consult with family, friends and maybe a focus group. If you have the budget, consulting an expert in the field might give you the edge to come up with a winning business name. The Products or Services Your Provide: The products or services you provide should reflect you brand image. In a recent poll by AcuPoll, up – Read the full article

Tweet Control For A Better Online Reputation

On July 31st, 2012, wrote:

Twitter is a great source for businesses that are serious about their online reputation. You can send out messages and promote your brand heavily, using the power of social media. The converse is true however; you don’t have any control over what other people are tweeting about you… or do you? Two new tools have recently become active, allowing users of the Twitter social networking platform to manage their followers, who they are following, and what interactions on the website are relevant to the business approach. These unique applications are Mentionmapp and MyTweeple. While using Twitter alone can be powerful enough in some circumstances, these additional social media tools ensure that your online reputation is both managed and effective. MentionMapp: Social Media App for Analyzing Business Progressions One of the social media tools recently introduced is MentionMapp, an application aimed at making interactions easier on Twitter. When running or setting up a business, it is essential to build connections that are relevant – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

6 Companies Using Social Media To Provide Better Customer Service

On April 24th, 2012, wrote:

Back in the era of small-townAmerica, most businesses were on or near the town square and in the course of their everyday life, customers would be in the area. If they had to deal with issues, they could easily connect with the shops and stores where they did business. Today, social media could be considered our virtual “town square”. Almost everyone passes by once or twice each day. Savvy businesses, both large and small, are staking out locations in the social media town square to provide their clients with more convenient customer service. Here are six companies that are getting the job done. Small Businesses Using Social Media LP Products is in the highly competitive business of selling printer ink and toner. They’ve worked hard to develop relationships with their customers through Facebook and they don’t just see it as a pipeline to pump their coupons out to consumers. I know a customer who wanted to get off their mailing list and found – Read the full article

How to Deal with an Employee’s Online Behavior

On March 19th, 2012, wrote:

Almost every company has some sort of rules set in place when it comes to social networking / online behavior and the office—do not “connect” with people in the office on a personal account, do not talk about the company on a personal account, do not talk about anything that happens on a social networking account in the office, etc. However, a company really cannot tell someone what they can and cannot do on their personal accounts if it does not involve the company. People also have free reign when it comes to commenting on different articles across the Web, and it is impossible for a company to monitor this at all times. For this reason, companies often have to deal with behavior online that may not be up to company standards. The reason social media is so popular is because you can be yourself. You can promote something professionally and help build your personal brand, or you can connect – Read the full article