Five SEO Strategies You Can’t Afford To Miss

On May 9th, 2013, wrote:

SEO marketing professionals use strategic processes that were developed to improve website visibility with higher search engine rankings. In addition to attracting more relevant web visitors, the most effective SEO methods include ways of converting site visitors into actual customers. Below are five of the most valuable SEO strategies that every company can benefit from using. #5. Technical Website Optimization Optimizing the pages on a website is critical to prepare it for responding to effective marketing techniques. Implementing aspects like page optimization makes it more possible to use keyword strategies and content marketing more effectively. These activities are designed to attract more organic web traffic so that search engine rankings rise for each page. #4. Social Media As the popularity of social media continues to rise, so do related marketing opportunities for businesses. In order for any branding and marketing message to be properly distributed, connecting with potential and existing customers is essential. This is why SEO professionals recommend that – Read the full article

6 Ways to Repurpose Your Content to Squeeze More Backlinks Out of It

On June 22nd, 2012, wrote:

Regular content creation is necessary for your website, but it takes time to produce quality content; and especially today, in the time of content marketing, creating backlinks for your website also requires plenty of content. That’s a lot of content creation, and a lot of time spent on it! Now, it’s a fantastic thing to be able to generate valuable backlinks, and even better to have quality articles on your website. But after you’ve spent hours or days to research and write one really quality piece, don’t you feel sometimes that it’s a shame you can’t use it to squeeze more value out of it – to publish it somewhere else, or to create more backlinks? Well, there are ways to make that one piece of content work harder and generate more quality backlinks. No, we’re not talking about re-publishing and duplicate content issues: we’re talking about re-shaping an article into another form that will be unique and that will – Read the full article

The Top 5 Blog Posts of 2010 by Lakeshore Branding

On December 27th, 2010, wrote:

It’s that time of the year once again: the time to make lists, review what has happened in the last twelve months, and look back at some of the year’s highlights. It’s no different here at Lakeshore Branding. As you probably know by now, we’re very passionate about all things online. And that’s why we work hard to bring you news, trends, tips, tricks, and the occasional top secrets on Internet marketing, social media, technology and apps, etc. So, as 2010 comes to a close and we herald the coming of a new year, we thought it would be a cool idea to check out Lakeshore Branding’s top 5 blog posts of 2010. 60 Awesome Small Business WordPress Themes This blog post was inspired by the small business owners who are dedicated to finding solutions to enhance their visibility online. And since we were getting a lot of questions about where they might find business-oriented WordPress themes, or how they – Read the full article

Compiled List of The Top Online Presentation Tools and Apps Today

On April 27th, 2010, wrote:

Presentations are essential in business, and if only we had online alternatives to Microsoft Powerpoint then everything would be so much more convenient. There’d be no need to work offline, save and copy from one disk to another, and download impossibly-sized attachments. All we’d ever need is an Internet connection and a browser. Guess what? Lakeshore Branding has compiled a list of today’s best online presentation tools and applications. That way, we can take the desktop experience anywhere we go and showcase our fancy presentations on the Web. We’d also have the ability to repurpose old presentations and use them as a way of selling and marketing online instead of in person. AuthorStream: AuthorStream allows you to do more with your Powerpoint presentations. This tool converts files formatted in Powerpoint into video format, so that you can upload them to popular video hosting services like YouTube and Vimeo. It also works vice versa: if you want to share your presentation – Read the full article