How to Increase Your Google+ Engagement

On September 29th, 2013, wrote:

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that – Read the full article

5 Tips for Running a Successful Restaurant Promotion Online

On September 20th, 2013, wrote:

Taking your business into the online arena is a complex undertaking. Not only will you have to create and maintain a website, and potentially an on-site blog, but you also have to engage in SEO in order to ensure that consumers find your site, participate in social media in order to attract and communicate with prospective customers, and continue your own education so as to best take advantage of emerging platforms for interaction with the public at large. In short, there is something of a learning curve associated with functioning on behalf of your restaurant in cyberspace. And just when you think you’ve got it down, you must broach the topic of online promotions, which are another beast entirely. On the upside, you’re not reinventing the wheel. Plenty of other businesses have run promotions online and you can learn from their successes and failures. Here are just a few tips that should help you to get started on the right – Read the full article

Five SEO Strategies You Can’t Afford To Miss

On May 9th, 2013, wrote:

SEO marketing professionals use strategic processes that were developed to improve website visibility with higher search engine rankings. In addition to attracting more relevant web visitors, the most effective SEO methods include ways of converting site visitors into actual customers. Below are five of the most valuable SEO strategies that every company can benefit from using. #5. Technical Website Optimization Optimizing the pages on a website is critical to prepare it for responding to effective marketing techniques. Implementing aspects like page optimization makes it more possible to use keyword strategies and content marketing more effectively. These activities are designed to attract more organic web traffic so that search engine rankings rise for each page. #4. Social Media As the popularity of social media continues to rise, so do related marketing opportunities for businesses. In order for any branding and marketing message to be properly distributed, connecting with potential and existing customers is essential. This is why SEO professionals recommend that – Read the full article

4 Ways To Boost Your Business Using Google Plus

On April 8th, 2013, wrote:

One of the latest ways to promote your business is using the new Google service, Google Plus. Google Plus is a social media site designed by Google to take advantage of their ability to categorize and personalize all types of information. If you aren’t familiar with using this service yet, then as a fellow business owner to another, I suggest you get busy as using this new service effectively can boost your business reputation and provide you with an efficient method of seeing what your customers are saying about you. Here are four ways that you can use Google Plus to boost your business. Connect With Hangouts Hangouts are an exclusive feature of Google Plus that allows you to chat with up to 10 participants using the feature’s video chat options. Business owners can use Hangouts to communicate directly with clients, partners, or customers about a wide variety of topics, from new products to company changes to event announcements. The – Read the full article

Rome Wasn’t Built In A Day, But Could Your Brand Be?

On March 14th, 2013, wrote:

Internet marketing Sherpa Seth Godin describes a brand as the combination of something that predicts what to expect, multiplied by the emotional power of that expectation. Building a magnetic brand is the holy grail of the business world in 2013. Finding that grail may be a bit of an expedition, but it’s certainly a journey worth taking. To build the ultimate online presence for your brand, a multi-pronged approach is essential. Branding expert David Brier reminds us that branding requires a very broad strategy, and attacking just one point most likely won’t allow your brand to stand out to its full potential. That’s why juggling the major pillars of online brand management is a foundational part of getting recognition, sales and growth. Social Media Building Once you have established your mission statement, “about us,” logos, profiles and site copy, it’s time to create your social media pages. They should be a reflection of your brand, but kept lighter and more – Read the full article

Going Beyond Google Rankings

On February 21st, 2013, wrote:

If you have an online business, you probably spend much of your time daydreaming about SEO. You fill your head with questions like, what keywords are going to work best for my business? How can I grow my back-links? And most importantly, how do I get my website to show up on the first page of Google? In fact, many business owners have this specific type of ranking request: “I want to boost my rankings so that my website appears on the first page of Google.” There’s nothing wrong with that – and that’s what lots of businesses want! Yet what we voice to all of our clients is that web marketing should be about more than simply trying to hit Google’s first page. Of course, striving to achieve high SERP rankings has always been the focus of online businesses and although it’s a worthwhile objective, it shouldn’t be the only one used to target your audiences. Photo courtesy of: MoneyBlogNewz – Read the full article