5 Tips For A Successful Online Brand Launch

On April 6th, 2013, wrote:

Whether you have an established brand in the real world thanks to a brick-and-mortar location or you’ve decided to start your enterprise in the online arena first, you should know that making yourself heard above the clamor of competing noise on the internet is no easy feat. However, there are steps you can take, when launching your brand online, to ensure the best chance of success. And while your first thoughts may be of catch-phrases like keywords and SEO, the truth is that you need to start with a solid foundation before you even think of optimizing. So here are just a few tips that will help you to kick-start your brand online so that you can take it to the next level. Homework. In any type of business undertaking you’re going to want to perform some research, and launching your brand online is no exception. You need to start by seeing what’s already out there; when you know your – Read the full article

Essential Tips for Building and Managing Your Brand Online

On December 10th, 2009, wrote:

It’s easy to slap a name onto your business and call it a brand. But that alone won’t cut it these days – especially not online. It needs constant nourishment and attention in order to position it into something that will be successful. The great thing about promoting your brand online is that there are plenty of tools available out there for you to use. Like websites and blogs. Social media and local business listings. Online maps and directories. E-newsletters and RSS feeds. Of course, by building a brand online, you can also reach and influence more people than ever before – and at a much quicker pace than through traditional means like radio, TV, or print. Before you throw your brand onto the World Wide Web, however, it’s best to follow some of the online brand management tips which you’ll find below. Develop an Online Marketing Strategy You may have a lot of high-quality valuable information on your website, – Read the full article