Tips for a Successful PPC Campaign

On November 25th, 2009, wrote:

Looking to stretch your advertising dollars? Try implementing a PPC (pay per click) campaign. It’s cheap. It’s ideal for small businesses. It’s not as costly as producing a full-blown advertising or Internet marketing campaign. It’s also can be very effective if executed correctly. Getting your money’s worth on PPC advertising means coming up first with a good strategy. A lot of people think that a PPC campaign can be hastily thrown together – “okay, I’ve chosen my keywords – I’m done!” – and they are the ones who are most prone to making costly mistakes. So, before you go about launching your own PPC campaign, take a look first at these helpful tips. They won’t just help you save money; it will also maximize your money and, subsequently, your sales potential. Keyword Selection Choose keywords wisely, and cast your net broadly. Of course you want a high PPC ranking. But that doesn’t mean you have to get the most popular – Read the full article