Internet and marketing have one thing in common; they are always changing. This means that relying on techniques that worked five years ago and expecting them to yield the same results is unlikely to be a wise marketing decision. Website owners must keep abreast of tactics that are relevant in the 21st century to beat competition and make profit. The following are 3 ways to improve your website marketing strategy: Mobile The number of people who are using mobile phones is increasing every year. As technology and connectivity improves, people are more likely to use their phones to search for something or just check out your website instead of sitting down to a computer. Making your site mobile optimized so that phone users can easily navigate on a small screen will definitely improve your sales. Online marketing experts recommend that you use a responsive design. This means that a page can automatically adapt and adjust to a screen size unlike – Read the full article
Managing a blog is a tough task and truth be told, you need to make money out of it in order to ensure its sustained presence. Attracting advertisers requires a well knit strategy and you have to work relentlessly to ensure that advertisers are attuned to the blog. To attract advertisers, to your blog needs to have quality content and web traffic too. Have a niche for the blog Work in your niche area only. This will result in quality content and you will be able to attract attention of readers who also hold interest in the area. This will generate web traffic for the blog. Increase in web traffic means that advertisers will have to take note of your presence in the market. As you develop your hold in the creative writing market through your blog, advertisers will be prompted to promote their ideas through your blog. Quality is the key to success here. Maintain the same by sticking – Read the full article
Are you looking for new ways to get your website noticed? If your business has a physical location, you can use Google Maps SEO to help rank high on local search results. When people start searching for your company or the type of services you offer, your website will show up at the top of the results page of Google Maps. This means more traffic, customers, and sales. It’s important to be at the top of the Google Maps search engine since most people only look at the top 5 results on any page they end up on. The higher up your company website is, the better your chances are at improving your rankings. Google is a major search engine giant and ranking on Google Maps can do a lot of positive things for your business. Before you can use Google Maps for SEO purposes and improving your rankings, it’s important to understand how Google Maps works. How it all works – Read the full article
E-mail marketing campaigns can be a great way to increase your online profile. I always include E-mail campaigns in my annual marketing budget as they really do work hard to boost site traffic and ROI. However, creating successful email marketing campaigns is not always easy. You need to know your market well and understand just how to target your E-mails to get the best effect from them. Ideally the E-mails you send out will instigate an appropriate response from the recipient. Typically, I will include one or two key links back to my website. The whole E-mail will then be tailored towards encouraging recipients to click on the links and visit my website. Subject Line Clinchers One of the most important aspects of any marketing E-mail is the subject line. This will be the first contact with the recipient and has to be engaging. People do treat E-mails very lightly and will delete anything they don’t find interesting before reading – Read the full article
Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website, and watch the subscribers roll on in, right? Well, maybe. Having an intriguing call to action, such as “sign up now to receive special offers”, is the first step to building a list. Just an FYI: 75% of people prefer to receive offers over any other form of call to action, according to data from econsultancy.com. It’s also important that you give them an idea of how often they will receive E-mails from you. Some E-mail marketing platforms (Ed. note: Lakeshore Branding recommends Mailchimp) will even ask the subscriber, letting them dictate how often they will receive E-mails. Once you have your shortlist, you need to build and retain. Here are a few tips for accomplishing that. Have – Read the full article
Supposing you have a local business targeting customers from within a particular geo-location (e.g. a catering company serving San Diego, California), then you can make use of the Internet to reach more prospective customers – by building business presence for local search. Local marketing is one very important Internet marketing step you can take to bring your business to the next level. Below is an example of a Google search generating business websites that are optimized locally. What does local marketing mean? The term ‘local’ can have different meanings from different people. But I think Mike Bluementhal, a reputable local search and web marketing consultant, has delivered a very clear insight by defining local marketing as: “all and any of the Internet options that are available for marketing of physical location on the Internet – driving people (prospective customers) to your door, driving phone calls, driving sales. It’s anything but based around a physical location of business.” In that sense, – Read the full article
The E-commerce industry continues to grow, with more and more businesses and companies setting up websites through which they can sell and offer their products and services. The big challenge remains, though: how do you drive traffic to your site and ultimately generate revenue? Measuring the success and effectiveness of a website in bringing sales can be done by determining one’s conversion rate, which is the ratio of visitors who convert content views or website visits into desired actions: like making a purchase, subscribing to a newsletter, or downloading some sort of software. Web analytics tools – such as Google Analytics, among many others – can usually measure conversion rates, going beyond tracking pageviews and visitor counts. So what are the ways in which you – as a business owner, Internet marketer, online retailer, or E-commerce professional – can improve your website’s conversion rate? Read on and find out. Creative, effective Web design Take time to review the design of – Read the full article
The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article
