We were poking around making some updates for our client So Cute and Cozy, when we saw that their twitter page was in a beta testing of a new top navagation. Twitter has added a new search feature and drop down that shows the current trending topics. The industry buzz is that searchability is one of Twitter’s killer features, and indeed, it looks like the microblogging service is starting to put it more front and center. It looks like the company is either testing it out or doing the gradual rollout thing. Twitter’s focus on search started when the company acquired Summize, a search tool built using Twitter’s developer API (application programming interface) and turned it into the Twitter Search feature. The search for GreenWerks which is another one of our clients showed the current results we have come to enjoy with search.twitter.com. Hooked Up Installs is one of our newer social media clients and was blown away by the – Read the full article
It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to – Read the full article
YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use – Read the full article
In mid-March, Google launched a social sharing tool called “+1.” Similar to the Facebook “Like”, +1 was added to search results to improve social relevance for users. It was noted last week that +1 will make its way across the Web in addition to (simply) search, with a widget that allows Web pages to allow +1 sharing. This will link Google profiles to content and websites, and the +1 now aims to put Google in a space where they have strived to be in for the past 5 years: social. Now, what exactly is +1? And why does it even matter? Essentially the +1 button is Google’s version of the “Like.” With hopes to capture a bit of Facebook market share, Google looks to take the world’s information and make it publicly available (according to their mission statement). So what does this mean for you? Well, besides the fact that it’s another way to draw traffic to your blog, the – Read the full article
There are tons of ways to get more followers on Twitter. Don’t believe us? Do a quick search on Google. Countless articles, blog posts, and presentations will show you how to do just that – and subsequently win support for your business and brand through the popular microblogging / social media service. But if you’re looking for unconventional ways to increase your Twitter follower count, it might not be worth your while to sift through so much online content, only to find the same tips and strategies. So we came up with this list, which we hope differentiates your Twitter social media marketing efforts from that of others – and will just as successfully prompt users to click that green Follow button. 1. Join tweetups. These face-to-face meetings between a local community of Twitter users can help you meet new contacts, find new partners and clients, establish your industry expertise, gain more followers, and say something without a 140-character limit. – Read the full article
Paid search is a wonderful advertising platform because it gives you clear-cut analytics for ROI decisions. Twitter, on the other hand, is a wonderful advertising platform because it is still natural and fun. Both paid search and Twitter advertising differ in scope and functional use in the marketing mix; however, Twitter recently announced a tool called the “Follower Dashboard”, which, in conjunction with geo-targeted ads, makes Twitter a very attractive advertising medium. Twitter announced the ability for companies to pay for “Promoted Tweets” earlier in 2010, where Coca-Cola garnered 86 million impressions with a single promoted tweet. Holy! Okay, sure Coca-Cola probably paid out the “Wah-Zoo” for that tweet, but even if they paid half a million dollars (ex: cost-per-engagement, or CPE, at $.10 & $6.06 per 1,000 impressions) for that promoted tweet, it would still be competitive with a paid search of $10 CPA. Okay, Twitter is great, we know. But up until now it was only great for – Read the full article
Say what you will about the power and popularity of social media, but it’s not going to make a number of marketers, business owners, and brand managers stop asking questions about what to do with it. Take Twitter, for instance. Questions about its viability are being asked over and over. If you’re one of those who have to keep asking, don’t be embarrassed. It’s okay to be skeptical. And it’s perfectly natural to scrutinize the immense popularity and business viability of Twitter before you dive in and make it part of your strategy. For the sake of clarity, let’s take on 9 burning questions about Twitter. How can Twitter and its 140-character limit possibly have any real business value? Twitter is more a communications platform than a mere application. And that’s where its value lies. It allows you to easily enter into conversations with other users – conversations where you can listen in, receive precious feedback, share information, and, essentially, – Read the full article
Popular microblogging and social networking site Twitter is all the rage now – and for good reason, too. It’s a truly unique platform, one that allows social media and SEO (search engine optimization) – two of the hottest trends in Internet marketing today – to come together, and possibly even support each other. Yes, it is possible. Indeed, Twitter has far more useful qualities than the ability to broadcast what you had for breakfast today. Leverage the social media tool properly and, with best practices in “tweeting”, you might even be able to improve the performance of your link building campaign. That’s right: social media and SEO coming together. Let’s look at some of the many ways in which you can use Twitter for link building: Engage. Using Twitter’s search tool, find the people who matter to your business and start engaging with them. Give them @mentions, send them @replies, retweet their updates or links – all towards the goal – Read the full article
