There’s a new social media darling in town. And – like Facebook and Twitter – it’s bringing in tons of buzz and millions of new users. (Around 11.7 million users so far, in fact.) Pinterest is what it’s called, and, as the name implies, it’s a pinboard-style social photo sharing website, which, since its launch in March 2010, has taken the Web by storm. We wouldn’t be surprised if you decided to integrate Pinterest as part of your search engine optimization and social media marketing efforts. After all, where the people go to is where the business is. We do hope you do it right, though! That’s why we came up with a list of best practices and fantastic tips for using Pinterest to improve your SEO performance. Enjoy! Using Pinterest for SEO Post fresh, repin-worthy stuff. It doesn’t matter if it’s on Pinterest, Facebook, or Twitter: people will only share your stuff if they think it’s cool and fresh – Read the full article
In today’s world, the Internet is being increasingly used for all kinds of business ventures. However, there is one industry – the health and fitness industry (fitness clubs and fitness professionals) – that doesn’t often make use of the Internet due to the mistaken belief that this kind of business can only be conducted face to face. As a result, they end up missing out on the enormous benefits that online marketing offers. Quite a number of fitness clubs, fitness specialists, and personal trainers promote their businesses mainly through word-of-mouth advertising. Some of them shy away from the Internet because they imagine it will be very costly to venture into online marketing, SEO, or social media marketing. This is the wrong mindset. Here to convince you (hopefully) is a list of ways you can immediately enhance your online presence. Blogging There are many free and easy-to-use tools available which can be used to create a business blog. For instance, – Read the full article
Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the case, ensure that a spell checker is used, ensure that any copy is processed using various proofreading tools before making it to publication. There is nothing worse than trying to read content on the Web that is riddled with mistakes; it’s also a conversion killer if you work in a professional service / industry. It only takes a second; always ensure you perform a spell check if you need to. Be Different Don’t regurgitate topics that have been written to death already. No one wants to read anything that is the same as hundreds of other articles they’ve read. Offer your insights, opinions and own take on the subject at hand to make it more engaging for – Read the full article
Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article
Have you ever asked yourself what happens when you write a query in the search engine of Google? “Uncle Google”, as you see it now, is far more different from the one that is born in 1998. The search process is constantly being upgraded, throughout the tube for the past 14 years there are more than 7000 major algorithm changes. Do you remember the first time when you were typing something in Google and he gave you suggestions for your query? Don’t you think it is even cooler that now he gives you not only suggestions for the landing page but also the option to preview it without actually visiting it? At first sight these commands seem simple to you but actually they are parts from the huge and complicated maze of tubes behind the curtains. With those and many other interesting and important changes in Google’s algorithm you can get familiar in the following infographic. (Just click this link – Read the full article
Social media seems to be dominating the lives of Internet users today, with 800 million users alone on Facebook. Other sites like Twitter, LinkedIn, Pinterest, and YouTube don’t seem to be doing too bad, either. It is amidst the rise of this new era of social media that businesses are now adopting new online marketing strategies to promote their products and services. Yes, we’re talking about the increasing importance of having a social media strategy. This post provides some guidelines on creating your own social media strategy, as well as a number of essential tips on marketing on today’s most popular social networks and platforms. Define your goals: Before you take the plunge into social media, it’s important to define your objectives first. What do you really hope to achieve by going social? Do you intend to boost traffic? Would you like to increase your number of followers? Do you aim to promote a new campaign or brand awareness program? – Read the full article
PHP programming is the most widely used programming language for Web applications. Many of the most popular websites today are built on PHP, while others contain scripts and projects built on this acclaimed programming language. Since its inception in 1995, PHP programming has become the favorite of all web developers. Every second web application has been made on the PHP platform, making it mandatory for a web developer to have some tricks up his or her sleeve: the more in-depth the knowledge, the more satisfying the result. You, too, can improve your proficiency and make your codes more responsive by having some aces up your sleeve. Here are some tips and tricks that PHP users can incorporate into their projects: Use a Cheat Sheet of SQL Injection Using an SQL injection can make your web applications more secure and foolproof. Every web developer should be aware that good security practices are important in today’s web world. SQL injection will not – Read the full article
Attention is what visitors pay to your blog if they find your content creative, interesting, original and inspiring. However, one of the realities of blogosphere is that people don’t stay on any page for very long. But how do they understand that your content really rocks? Usually, a Web user scans a page and decides within a few seconds if it’s worth staying on it and reading further or not. That’s why it is of vital importance to grab a reader’s attention by all possible means. The best blogs not only include amazing content, but they also look good. They invite visitors in to read more because they’re visually appealing. Fortunately, there are some easy tricks you can use to make your blog posts look great and grab visitors’ attention to your content. Write a click-worthy headline A catchy title is 80% of your success. If it’s catchy, intriguing or provocative, it will surely impel visitors to click on it – Read the full article
