22 Stunning Mobile WordPress Themes for Optimizing Your Website on Smartphone, iPads and Tablet Screens

On July 30th, 2017, wrote:

In an October 2011 report by ComScore, it was found that smartphones and tablets drive nearly 7 percent of digital traffic in the US. The number is bound to increase, especially as increased Wi-Fi availability and mobile broadband adoption continue to drive connectivity. Other key findings in the report include: 116 million people in the US alone are users of mobile media. Nearly half of those who own tablets (such as the Apple iPad) made or completed a purchase using their tablet. Publishers are extending their reach to cross-platform audiences who own smartphones, tablets, and other Web-enabled mobile devices (such as the iPod Touch). What does this all mean? It means that if you’re a publisher, Internet marketer, online advertiser, SEO specialist, social media marketer, online retailer, e-Commerce store owner, blogger, developer, Web designer, etc. – if you, at the very least, have a website that’s meant to showcase your work or help you do business – then you now – Read the full article

Is Your Business Wired Into Mobile Payments?

On February 1st, 2013, wrote:

If a stranger asked you to name the three best things about your small business, would offering customers mobile payments be one of them? In all likelihood, there is a good chance you are still on the outside looking in when it comes to mobile payments, but don’t fret just yet, there are many others out there like you. While a number of forecasts say mobile payments will continue to grow in the coming years, a sizable portion of small business owners have yet to jump on the bandwagon, waiting to see where the trend goes. Even if you have yet to offer mobile payments for your customers, the data indicates that you will probably will sooner rather than later. In 2011, Google surveyed a wide range of consumers to nail down the means in which the consumers were presently using smartphones and mobile devices in the retail world. Of those surveyed, 79 percent indicated they actively used their smartphones when shopping, with – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

Mobile Copywriting Tips: How to Write a Business SMS that Converts

On May 21st, 2012, wrote:

When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site visitors don’t want to sit and read through walls of text — they want to find out what they want to know, and move on to something else. To write effective mobile copy and make a bulk SMS message that converts easily, follow the tips below. The attention span of the average Web user is short; people are easily distracted and tend to move quickly from one page to another. It’s even harder to hold the attention of a mobile user, when their devices are always receiving E-mails, push notifications, and text messages. People read and respond to these while standing in line, waiting for a movie to begin, or even walking down the – Read the full article

Instagram: From Strength To Strength

On April 23rd, 2012, wrote:

With the news that Facebook has bought Instagram for a whopping $1 billion, everyone is talking about Instagram…even more than they were previously. The photo app allows users to take photos with selected digital filters, which each give photos an instant makeover. Vintage vibes can be seen on the images, with brightening, shadowing, and re-coloring capabilities. In April 2012, the use of Instagram was extended onto Android devices (where previously it was only supported by iPhone, iPad and iPod Touch). There are 30 million users worldwide, and the company grew users quickly from its launch in 2010. In January 2012, it was reported that 400 million photos had been uploaded via Instagram, and business just kept getting better. So far, Facebook hasn’t offered a mobile application through their service. Indeed, the acquisition of Instagram shows a readiness to enter the new mobile era and offer customers exactly what they’re looking for on one platform. Facebook has also announced that it will – Read the full article

Mobile Technology is Changing the Face of Marketing

On January 13th, 2012, wrote:

It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring – Read the full article

Tying in Mobile with Social Media Marketing

On September 29th, 2010, wrote:

There is a multitude of ways that a company can catch the attention of their target audience. More and more, companies are turning to social media outlets to gain the attention that they need for their brands to increase in popularity. These programs can be taken even a step further through the use of mobile marketing as well. The first thing to know about marketing through mobile services is that there are laws which surround this. You are not allowed to use leads which have been purchased as you have to have permission to send messages to clients. If you do not have permission, you face legal difficulties due to the FCC anti-mobile telemarketing laws. There are ways that you can make sure to have a lucrative marketing through the mobile market and a lot of it has to deal with social media marketing. This is because when there is a good social media marketing plan, you can reach new – Read the full article

4 Insights into Mobile Usability

On September 27th, 2010, wrote:

The explosion of mobile over the last several years is well documented. However, issues with the usability (or lack thereof) of mobile devices, websites and applications seem to be getting little play in the midst of all the hype. The still-very-venerable Jakob Nielsen, though, has warned that usability of mobile devices and websites is horrifyingly similar to the bad old early days of personal computing. Reviewing usability tests of mobile devices just last summer (2009), Nielsen wrote: “Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994.” He summarizes his findings: “the mobile user experience is miserable.” Indeed, most of us seem to expect spotty service, ridiculously scrolly pages, multiple clicks to accomplish one step in a process, and limited functionality all around. Why? And for how long are people going to put up with this? Recently the Toronto usability company Interpix Design worked with a major Canadian company, – Read the full article