Is Your Business Wired Into Mobile Payments?

On February 1st, 2013, wrote:

If a stranger asked you to name the three best things about your small business, would offering customers mobile payments be one of them? In all likelihood, there is a good chance you are still on the outside looking in when it comes to mobile payments, but don’t fret just yet, there are many others out there like you. While a number of forecasts say mobile payments will continue to grow in the coming years, a sizable portion of small business owners have yet to jump on the bandwagon, waiting to see where the trend goes. Even if you have yet to offer mobile payments for your customers, the data indicates that you will probably will sooner rather than later. In 2011, Google surveyed a wide range of consumers to nail down the means in which the consumers were presently using smartphones and mobile devices in the retail world. Of those surveyed, 79 percent indicated they actively used their smartphones when shopping, with – Read the full article

3 Ways To Improve Your Website Marketing

On January 19th, 2013, wrote:

Internet and marketing have one thing in common; they are always changing. This means that relying on techniques that worked five years ago and expecting them to yield the same results is unlikely to be a wise marketing decision. Website owners must keep abreast of tactics that are relevant in the 21st century to beat competition and make profit. The following are 3 ways to improve your website marketing strategy: Mobile The number of people who are using mobile phones is increasing every year. As technology and connectivity improves, people are more likely to use their phones to search for something or just check out your website instead of sitting down to a computer. Making your site mobile optimized so that phone users can easily navigate on a small screen will definitely improve your sales. Online marketing experts recommend that you use a responsive design. This means that a page can automatically adapt and adjust to a screen size unlike – Read the full article

Mobile Marketing Trends in 2012

On June 28th, 2012, wrote:

I don’t believe we are going to see much of a difference in the marketing trends from 2011 to 2012, the economy is still slowly trying to get itself out of this recession we have dug ourselves into, so the economy and consumers are going to be looking for money savings deal in every venture they look to embark on. That is why, if you want to succeed this year in business you are going to have to provide your customers with money-saving offers that beat that of your competitor, and we believe we can help you to do just that. We are going to cover a couple of mobile marketing trends that you need to be aware of if you wish to succeed in this tough economic recession as a business. Mobile Marketing – Push & Pull Marketing Techniques This may be a term that many people have not heard, but it is something that almost every business owner – Read the full article

Case Study: How Social Media Drives New Business

On May 24th, 2012, wrote:

Most businesses nowadays rush to use social media like Facebook and Twitter to interact with their consumers. These platforms also serve as a channel where companies can improve sales through coupons and business deals. Small businesses are increasingly embracing this new venture, as well as chief brands like Virgin and Starbucks. A study by University of Maryland reveals that, the use of social media marketing amongst small businesses has increased to 24 percent, up from 12 percent the previous year. As businesses rush to employ the services of Facebook or Twitter to interact with their customers, many discover that not all strategies work all the time. The following case studies explain how these companies use the above platforms. Starbucks Notably, Starbucks has employed the use of social media platforms perfectly. They currently offer free WiFi to their customers. The company has more than 10 million fans on their Facebook Page. It uses this opportunity to carry out their promotions. For – Read the full article

Mobile Copywriting Tips: How to Write a Business SMS that Converts

On May 21st, 2012, wrote:

When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site visitors don’t want to sit and read through walls of text — they want to find out what they want to know, and move on to something else. To write effective mobile copy and make a bulk SMS message that converts easily, follow the tips below. The attention span of the average Web user is short; people are easily distracted and tend to move quickly from one page to another. It’s even harder to hold the attention of a mobile user, when their devices are always receiving E-mails, push notifications, and text messages. People read and respond to these while standing in line, waiting for a movie to begin, or even walking down the – Read the full article

Internet Marketing and SEO Tips: How You Can Use Instagram for Business

On May 1st, 2012, wrote:

Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article

Instagram: From Strength To Strength

On April 23rd, 2012, wrote:

With the news that Facebook has bought Instagram for a whopping $1 billion, everyone is talking about Instagram…even more than they were previously. The photo app allows users to take photos with selected digital filters, which each give photos an instant makeover. Vintage vibes can be seen on the images, with brightening, shadowing, and re-coloring capabilities. In April 2012, the use of Instagram was extended onto Android devices (where previously it was only supported by iPhone, iPad and iPod Touch). There are 30 million users worldwide, and the company grew users quickly from its launch in 2010. In January 2012, it was reported that 400 million photos had been uploaded via Instagram, and business just kept getting better. So far, Facebook hasn’t offered a mobile application through their service. Indeed, the acquisition of Instagram shows a readiness to enter the new mobile era and offer customers exactly what they’re looking for on one platform. Facebook has also announced that it will – Read the full article

SEO Trends to Watch Out for in 2012

On January 30th, 2012, wrote:

All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align – Read the full article