When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site visitors don’t want to sit and read through walls of text — they want to find out what they want to know, and move on to something else. To write effective mobile copy and make a bulk SMS message that converts easily, follow the tips below. The attention span of the average Web user is short; people are easily distracted and tend to move quickly from one page to another. It’s even harder to hold the attention of a mobile user, when their devices are always receiving E-mails, push notifications, and text messages. People read and respond to these while standing in line, waiting for a movie to begin, or even walking down the – Read the full article
It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring – Read the full article
A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article
In an October 2011 report by ComScore, it was found that smartphones and tablets drive nearly 7 percent of digital traffic in the US. The number is bound to increase, especially as increased Wi-Fi availability and mobile broadband adoption continue to drive connectivity. Other key findings in the report include: 116 million people in the US alone are users of mobile media. Nearly half of those who own tablets (such as the Apple iPad) made or completed a purchase using their tablet. Publishers are extending their reach to cross-platform audiences who own smartphones, tablets, and other Web-enabled mobile devices (such as the iPod Touch). What does this all mean? It means that if you’re a publisher, Internet marketer, online advertiser, SEO specialist, social media marketer, online retailer, e-Commerce store owner, blogger, developer, Web designer, etc. – if you, at the very least, have a website that’s meant to showcase your work or help you do business – then you now – Read the full article
With the introduction of the Kindle, and Amazon’s growing tablet features, a web browsing solution was needed. This solution came in the form of Silk, a new browser designed by Amazon for their Wi-Fi enabled tablets. Silk was built from scratch and utilizes Amazon’s cloud computation service, Amazon Web Services. Silk is based on a series of small threads that strengthens the connection. How it Works Amazon’s cloud consists of stronger components than that of the Kindle, which allows for their cloud to do the computing as your Kindle does the browsing. The use of cloud services has already proven to assist with computing by using lesser components and still operating as if they were larger computers. The continued evolution of features for cloud computing is leading companies such as Amazon to develop cheaper electronics that operate at a higher level than before. With the cloud doing the work and the Kindle reaping the rewards, we may see a trend – Read the full article
Bing may have a chance to gain market share against Google now that the partnership between the search leader and Mozilla has expired. For years, Mozilla’s Firefox Web browser has featured Google as its default search engine as the result of a profit-sharing arrangement. That deal and the popularity of Firefox resulted in a windfall for Mozilla that has fueled its success. More than three-quarters of Mozilla’s revenue comes from Google’s payments. No Comment Neither Google nor Mozilla have commented about the lapse of their lucrative deal, and they would not indicate whether the agreement would continue. On one occasion, a Mozilla spokesman observed that the company has agreements with several search engines; on another he suggested that negotiations with Google were in progress. Global Adversaries Google and Mozilla began an amiable relationship long before Google launched a competing product. Now, the search giant has its own browser that has now surpassed Firefox in market share. By many accounts Chrome – Read the full article
What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to – Read the full article
Increasingly, people are accessing the Web from smartphones, tablets, and other mobile devices. It’s not just the desktop and laptop anymore. This means that, as a business owner, Internet marketer, or SEO professional, you have to come up with a search engine optimization strategy that’s specific to mobile – a strategy that will help you get found online more easily and quickly. Let smartphone users and mobile consumers find you whenever they search. Here’s a mobile SEO checklist to get you started: Plan for it. Set a strategy, identify your targets, and plan accordingly. Like any other SEO campaign, successful mobile marketing takes plenty of research and preparation. Know the various mobile search engines. There’s Google XHTML, Google Mobile, Bing Mobile, Yahoo! Mobile, AOL Mobile, and abphone – among many others. Familiarize yourself with these by using your own mobile phone or tablet device. “Mobilize” your website. There are plenty of plug-ins and tools for building a mobile version of – Read the full article
