Mobile Technology is Changing the Face of Marketing

On January 13th, 2012, wrote:

It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring – Read the full article

The Mobile Web: An Untapped Market for Your Site

On March 1st, 2011, wrote:

The Internet and smart phones are two modern inventions that most people cannot now live without, especially since the increased processing power of phones is being used to browse the mobile Web. Statistics reveal that more and more people are using their mobile phones to access the Internet. According to Bango, a mobile payments and analytics specialist, the number increased from 10.8 million in January 2008 to 22.4 in January 2009. These figures are hard to ignore and there are suggestions that these growth rates are set to continue for the foreseeable future. If you’re a business owner, a blogger, marketer, or brand manager, then check out your traffic stats and see for yourself the increase in the number of your mobile searchers. Unfortunately, not a lot of webmasters have begun to recognize the importance of optimizing their sites for mobile. After all, what works well on desktops won’t necessarily work – or look good – on a smart phone. – Read the full article