How To Efficiently Optimize Your Blog For Bing

On December 22nd, 2011, wrote:

Bing is the search engine by Microsoft, a company that, after having been outperformed by Google, is once again keen on boosting revenues and retaining users via search engine marketing. With Bing, Microsoft has so far succeeded, thanks largely to their mass Internet marketing and continued usage of their Internet Explorer web browser (whose default search engine is Bing). This is why your blog should be optimized for Bing, too – and not just Google. Otherwise, you might lose potential readers and leave potential profit on the table. If you’re a smart blogger, Internet marketing, SEO specialist, or social media professional, you’ll find ways to reach Bing users, too. Here are a few useful steps to help you do that. On-page / on-site optimization: Your first step is to work on optimizing your website and the pages within it. Here’s an on-page optimization checklist you can use: No Broken Links Correct Redirects H1 Tags For Headlines URL Friendly Pages Most – Read the full article

Mozilla Firefox Should Choose Bing As The Default Search Provider

On December 21st, 2011, wrote:

Bing may have a chance to gain market share against Google now that the partnership between the search leader and Mozilla has expired. For years, Mozilla’s Firefox Web browser has featured Google as its default search engine as the result of a profit-sharing arrangement. That deal and the popularity of Firefox resulted in a windfall for Mozilla that has fueled its success. More than three-quarters of Mozilla’s revenue comes from Google’s payments. No Comment Neither Google nor Mozilla have commented about the lapse of their lucrative deal, and they would not indicate whether the agreement would continue. On one occasion, a Mozilla spokesman observed that the company has agreements with several search engines; on another he suggested that negotiations with Google were in progress. Global Adversaries Google and Mozilla began an amiable relationship long before Google launched a competing product. Now, the search giant has its own browser that has now surpassed Firefox in market share. By many accounts Chrome – Read the full article

Microsoft Acquires Skype for $8.5 Billion

On May 12th, 2011, wrote:

If many who were expecting a blockbuster acquisition in the tech industry were disappointed with the recent Google-Groupon deal that never happened, well – a bigger deal just came through – to the tune of $8.5 billion in cash. In a definitive agreement announced Tuesday, software giant Microsoft Corporation has acquired Luxembourg-based Internet phone service and communications company Skype. The investor group, Silver Lake, which bought Skype from eBay in 2009, oversaw the transaction. The deal represents one of the highest-valued acquisitions in years, and is expected by both companies to soon increase market opportunity as well as benefit individual consumers and businesses. It will, in particular, integrate the Skype platform and connect its 170-plus million users to a portfolio of Microsoft products, including Lync, Outlook, Xbox LIVE, and Kinect. “Microsoft and Skype share the vision of bringing software innovation and products to our customers,” said Skype CEO Tony Bates, who will now become the president of the new Microsoft – Read the full article

Microsoft Boosts Bing with Search Engine Enhancements and New Partnership

On March 8th, 2011, wrote:

The search engine wars are heating up, and Microsoft has once again boosted its Bing search engine to compete with Google. In the latest series of enhancements to its own search experience, Microsoft is expanding the HTML5 version of its Bing search engine to include an “instant search” feature similar to Google Instant. The HTML5 version – which had been previewed at www.bing.com/peek before the site was pulled down in the wake of unwanted publicity – offered a peek of what else the new Bing might have in store, such as “search previews as you type,” smoother “animations that make search come alive,” better search history interaction, pop-over windows for easy in-site navigation, and slideshows that appear for certain kinds of search results. Bing’s HTML5 site is being timed to correspond with the launch of Microsoft’s Internet Explorer 9, the upcoming version of its Web browser, designed to maximize the use of HTML5 browser technology. While Google remains at the – Read the full article

Should You Advertise on Bing?

On June 1st, 2010, wrote:

Unless you’ve been living under a rock or haven’t touched a computer at all for two years, you would know by now that Microsoft has rebranded their MSN search engine to a product called Bing. It’s the company’s answer to Google, the search giant that owns a large part of the market share and which continues to lead over Bing, Yahoo, and its other search competitors. Microsoft has shown, however, that it is willing to invest and make Bing a better search product for its users. It has also spent a huge amount of money in heavy marketing spending in order to gain a bit of Google’s portion of the search space – a move that has helped Bing consistently inch upward every month. While comScore recently reported that Google still has 64.4 percent share of core searches, Bing continued to gain in April 2010 and upped its search share to 11.8 percent. Which leads to the question: should search – Read the full article