2012’s Most Important SEO Factors For Bloggers

On October 23rd, 2012, wrote:

Just started a blog? Or perhaps you have been running one for a while but haven’t got around to thinking what to do with SEO yet. Well, the good news is most modern blogging platforms such as WordPress are pretty SEO friendly right out of the box. Despite this though, there are several things you might want to tweak and consider in order to get the best results. Here’s a run down of the most important SEO factors for bloggers in 2012. Content. That’s right, perhaps you didn’t expect to see this first but the old saying “Content is King” has never been more relevant. SEO is increasingly becoming more about content, the way users engage with your site and less about technical optimization and manual link building. So perhaps this is good news if you already publish interesting content that attracts visitors, or is your blog still limited to company updates? Author Profiles. You will have probably noticed by now that Google is increasingly showing – Read the full article

Is Your Social Media Consultant Actually Qualified?

On January 9th, 2012, wrote:

More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they – Read the full article