Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

5 Ways to Use Your Vehicle for Marketing and Branding Purposes

On October 29th, 2013, wrote:

There is a good chance that your vehicle is, well, the perfect vehicle to market and advertise your business. Whether you have a dog grooming business or an accounting firm, your car is the perfect moving billboard. However, where billboards can cost thousands of dollars to create, using your car can cost a fraction of that amount. Also, the chances are high that you will make your money back in increased revenue when people see your website address on the vehicle and then visit your online store. In fact, industry insiders say that this method of advertising can be 15% more effective than some other methods. Here are five ways to use your vehicle for marketing and branding purposes. If you are a headshot photographer or a wedding photographer, you could put photographs that you have taken in the advertisement. There is nothing like seeing your actual work on the vehicle. There is also no better way to get other – Read the full article

Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog –  Every business should have – Read the full article

SEO: Fundamentals To Increase Domain Authority

On April 21st, 2013, wrote:

One of the most important issues of SEO is Domain authority. The word itself suggests a lot, but the ever-changing dynamics of the search engine algorithms keeps it a changing and dynamic concept as well. But the fundamental concept of trust, control and power remains as the major factor in Domain Authority. It can be roughly translated as how well linked and valuable a site appears in popularity. It is translated by many as about not knowing what you know, but more about knowing who you know. Since search engines are always looking for results that can be trusted for providing valuable or proper information, domain authority provides visitors with a level of authoritative information. One of the most important things that scores big in domain authority is age and popularity. These two factors also help in climbing to the top of page ranking and also staying there considerably. This is also beneficial for blog or page monetization as well. – Read the full article

The Key To A Successful Marketing Campaign

On April 8th, 2013, wrote:

The key to a successful marketing campaign is not budget or coverage. Blanket broadcast tactics may feature prominently in many advertising campaigns, but marketing is about building a relationship with your prospects so that they become brand advocates. The key to a successful marketing campaign therefore lies in learning as much as you can about your target prospects by identifying them, studying their common ground, and producing a message that resonates with them. With this, you can then plan a campaign that touches prospects gently over time to produce your desired goals. Set Your Campaign Goals Every successful undertaking begins with setting the goals by which you will measure success. Take a long view and establish the benchmarks you wish to see in a year. Next, break those down into shorter-term targets. Remember that marketing is a long term strategy, not a one-off promotion. Plan for your campaign to mature over time. If you want to add a particular number – Read the full article

Five Things To Avoid When Marketing For Your Business

On March 27th, 2013, wrote:

Business. In today’s age and time, businesses seem to be what makes the world go around. Most people view owning a business as the quickest way to get out of the rat race and propel themselves to prosperity. But before you go on your merry way and daydream about success, there is one important thing you need to remember. When you own a business, you still need to work for it and believe me, marketing a business is no easy stroll in the park. Today, we delve a little deeper into the mistakes and mishaps that business owners fall into when marketing for their establishments. Both experienced and inexperienced business owners are often guilty of the same thing. Lack of knowledge in marketing is one of the main reasons a business is put at risk. If you are concerned about your own marketing strategy, you can do something about it. The following are the five things that you must avoid – Read the full article

Marketing Lessons… The Good, The Bad And From TV

On March 20th, 2013, wrote:

In the business world there are many ways to increase revenue. One of the things that businesses can do is improve their marketing. Since it is the consumer that is going to buy your product, you have to find a way to convince them that what you are selling is worth their hard-earned money. Simply put, you want to make your product seem indispensable to your target market. With this being the general Idea, marketers can start to formulate their advertising plan. This is where the hard part comes in… how exactly do you achieve this effect? Brainstorm all you like but the simple fact of the matter is, unless you get inside the minds of your potential buyers, you aren’t going to make sales anytime soon. Luckily, there are plenty of ways to penetrate your target market. The most effective means of persuading people to buy or spend money on something is to make them feel like they need – Read the full article

How Do I Beat My Competition?

On March 11th, 2013, wrote:

Staying one step (or several steps) ahead of the competition can be a daunting task, especially if the economy takes a turn for the worse. As any business owner knows, it just takes a slip up here or there to send one’s business spiraling downward, be it not getting your brand’s message out there, not taking advantage of all social media has to offer, making the right hires, and more. Still yet, not keeping pace and for that matter surpassing the competition, well that can really be the start of the downfall. In order to avoid that possible scenario, here are a few ways you can keep your competitors on their toes: Remember: It’s About the Customer, Not You Keep this golden rule in mind: It’s ALL about the customer. Take a good look at your current marketing efforts when it comes to promoting your brand. Do your customer communications (including advertising, your company website, etc.) talk mostly about you, – Read the full article