Daily Exercises For An Effective Social Media Marketing Campaign

On February 11th, 2013, wrote:

Launching a social media marketing campaign looks like a piece of cake initially, but when we actually start the campaign, we might lose track at some point of time or the other. When we fail to keep track of what’s happening to our social presence, our business nearly vanishes from the virtual world. As a consequence all the efforts we made to create a strong social presence would go down the drain and all we’d be left with is a bunch of Facebook and Twitter IDs without anyone following our posts. Have you been there? Take heart, many of the businesses have faced it. There are some ways in which you can get back your powerful presence on the Web and keep your social media marketing campaign as successful as it was. These tips also help those who are just thinking of starting their social media marketing campaign. The success of your social media marketing campaign depends on the regularity – Read the full article

Brand Identity And Brand Strategy

On February 9th, 2013, wrote:

A brand is a prestigious asset of any organization. It could be anything from name to design; usually, brand is referred to the design, symbol or any other feature which can identify one seller’s product or service as different from other sellers who deal in the same product. The outward expression of a product like trademark, communication, visual appearance and name is brand identity. It reflects how an association wants to be professed in the market. Organizations needs to communicate with consumers through marketing strategies and branding. It may include elements such as brand culture, brand vision, personality, positioning, presentations and relationships. There is a strong link between brand image and brand identity. Normally, brand identity develops from the company but brand image is acknowledged by the customer. With the help of brand identity you can showcase the firm’s reality. It leads to brand preference and brand loyalty, good prices, high credibility and good financial returns. A successful product identity – Read the full article

Are You In Business To Market Title Insurance?

On February 6th, 2013, wrote:

While coverages such as auto, homeowner’s, life, and health insurance typically come to mind with many business owners and consumers, title insurance probably leaves some scratching their heads. In the event you own a title insurance business, how exactly have you gone about marketing it over time? If it has been difficult to promote your brand, will 2013 be any different? First, making sure consumers understand what you do is essential, allowing you to market your services in a more efficient manner. For those who do not know, title insurance in its most basic terms protects a buyer who is purchasing a residence or office space. With title insurance in hand, the buyer can avoid expensive claims to the property from another individual who has some stake in the property and/or local government operations such as a utility or construction company etc. The typical forms of title insurance coverage are: Lender’s Title Insurance – In many portions of the country, a – Read the full article

Small Business Marketing Tips With ‘Yelp’

On January 18th, 2013, wrote:

As a small business owner you will want to use all possible tools to promote your business. If you have registered with Yelp, you can be sure that you’ve made the right decision. There are many services like Yelp, which claim to help you promote your business, but not all of them are generally used by the public. Yelp is a well known platform which is used by millions of users to find local businesses. Therefore, if you haven’t registered with Yelp yet, claim your business now and make the best use of the platform. There are certain things you need to do in order to market your business easily using Yelp. Measure Yelp Metrics Yelp Metrics is a very helpful tool to help you measure your metrics. It gives you a very clear picture of how your business page is doing on Yelp. You can get the number of mobile check-ins, clicks to your website, deals sold through Yelp, – Read the full article

Using Email Marketing To Reach Out To Your Existing Customer Base

On December 31st, 2012, wrote:

Email marketing can be a very powerful tool, not only for building a list of prospects, but it can also be an effective way for reaching out to an existing customer base. Unfortunately, even seasoned email marketers often forget this fact and instead focus on just adding names to their list. Yet, for the smart marketer, developing your email list by honoring your current customer base can be the swiftest way to generate additional revenues and referrals. There are several reasons why you should use your email marketing efforts to drive traffic participating from your current customer base. First, these customers already know what you stand for and you have already established yourself as an expert in your field. Second, these same clients are interested in what you have to say, which is half the battle already won. Third, they have already purchased from you, meaning their likelihood of doing so again has increased. To help you revitalize your email – Read the full article

Top 5 Tips For Creating Infographics For Your Business

On December 12th, 2012, wrote:

Recently, there has been a huge influx of infographics on the Internet. This is especially true in the world of social media marketing. There are many reasons why infographics can provide the marketing niche that your company needs to succeed in gaining the attention of potential customers. Though it is difficult to keep the attention span of Internet users for very long, it has been proven that images receive many more views than articles and text blocks. These tips should help you get started into the world of creating infographics. You Must Know What You Want Your Infographic to Tell Your Customers Before you begin the process of creation, it is important that you decide on your goals for your infographic. There are three main types of infographics and they each serve a different purpose. 1. Informational 2. Data-filled 3. Instructional or step by step You will need strong visual content that has the key pieces of information that you – Read the full article

Tips For Internet Marketing Success

On December 11th, 2012, wrote:

Internet marketing can sound intimidating to some people because they have this preconceived notion that you need to be a computer geek or someone with a fancy IT degree to be able to do it. The good news is that if you already have a website – which in itself is an achievement – then you can handle internet marketing. Internet marketing is simply marketing on the internet. The core principles of marketing remain the same as with a brick and mortar business. The difference is the way you go about accomplishing your marketing objectives. Here are the basics. Customers to You The last thing you want to become in business is the best kept secret. Search Engine Optimization (SEO) allows you to direct massive traffic to your website. A search engine is how people find stuff on the internet (Google).  Having a high ranking in the seo results makes it easier for people to find your business. Use keywords – Read the full article

Tips For A Successful Trade Show

On December 8th, 2012, wrote:

If you are just opening your business or are just looking for better marketing strategies get the word out about your business, then you may want to think about taking your business to a trade show. A trade show will give you the opportunity to show your business off to potential customers in order to gain some publicity. However going to a trade show for the very first time can be rather scary. There will be many questions going through your head when you are considering about going to your very first trade show, this will include, ‘What do I need to take?’ and ‘How should I present my trade show stand?’ To get more of an idea on how to present your trade show stand, you should ensure that you know as much as possible about the trade show conference you are going to. Specifics of the Trade Show You should contact the event organizers to find out as – Read the full article