Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog –  Every business should have – Read the full article

How To Make Your Business Appealing Both Online And Offline

On April 28th, 2013, wrote:

When you run a business that serves customers online as well as in the real world, in a physical location, business owners can struggle to find where and how they should be marketing and how they can combine their efforts. It is important that emphasis is put into both sides of the business as the balance shouldn’t ever be tipped too unevenly. If you have a small store, for example, and mainly focus on online sales then there are exceptions where the online website can help to push the profitability of the store. With the digital world expanding every single day, the power of the Internet is unrivalled compared to older techniques. Executing a proper marketing mix that combines both online and offline methods can make the difference between one side failing and the other doing well. So, what can you do to make both your online and offline brand seem appealing? We’re going to look at some basic but – Read the full article

6 Promotional Products That Will Get Your Company Noticed

On April 23rd, 2013, wrote:

Storefronts, expos and trades shows are excellent places for businesses to distribute promotional items. When handing out such items, it is important that they be customized with a company’s name, contact info and logo. For promotional items to be effective as possible, make sure to give away unique items that will actually be used by consumers on a frequent basis. Now, before you start printing out your brand and logo on just about every mug and home accessory you can get your hands on, bear in mind you have to go about this in a smart way. You still have to pick out quirky items which will give your business the most publicity. Here are six promotional products that are sure to get your company noticed and drive business your way. 1) Tote Bags Handing out tote bags is especially advantageous to do at trade shows. These bags are reusable, making their brand increasing capability very good. There are many – Read the full article

Success Oriented Internet Marketing Trends For 2013

On April 17th, 2013, wrote:

The internet has now become one crucial element of a company’s marketing mix. While redesigning a product, promoting one or while coming up with a new one; all marketers have to give equal thought to the internet just like every other element. And it is said that in 2013 it is likely to grow even further, signs of which we are already seeing. The number of internet users are increasing all across the world that is why it can serve to be a huge market full with potential buyers and ignoring such an opportunity can be costly for you as a marketer. As the internet will keep on dominating our lives in the coming years, it is very important that you follow the latest trends and make the most of such opportunities. Your very own Web Site The number one thing that you must do is make your own website. You don’t have to be a web designer for this – Read the full article

5 Tips To Better Email Marketing

On April 13th, 2013, wrote:

Is your small business embarking on an email marketing campaign but has questions on precisely how to handle it? These five tips can really help you get a handle on the campaign and steer it in the right direction. Marketing doesn’t have to be complicated when you understand the concept. Always remember to: Keep it Friendly and Gender-Neutral Unless you have a women-only list (for example) or a business truly specific to one sex, always keep your emails gender-neutral. Nothing is going to rile Bob up more than being called Ma’am. You should also remember to be friendly, a little less formal, with these type of campaigns. Remember they gave you their information, it isn’t a “cold call”. However, there is the line between being friendly and being inappropriate. Keep the jokes and anything that may be misinterpreted out. Don’t Email Just to Email Unless you have something direct to say, don’t just email them to be emailing them. Your – Read the full article

Five Things To Avoid When Marketing For Your Business

On March 27th, 2013, wrote:

Business. In today’s age and time, businesses seem to be what makes the world go around. Most people view owning a business as the quickest way to get out of the rat race and propel themselves to prosperity. But before you go on your merry way and daydream about success, there is one important thing you need to remember. When you own a business, you still need to work for it and believe me, marketing a business is no easy stroll in the park. Today, we delve a little deeper into the mistakes and mishaps that business owners fall into when marketing for their establishments. Both experienced and inexperienced business owners are often guilty of the same thing. Lack of knowledge in marketing is one of the main reasons a business is put at risk. If you are concerned about your own marketing strategy, you can do something about it. The following are the five things that you must avoid – Read the full article

The Importance Of A Marketing Strategy; ‘Get Some Nuts!’

On March 5th, 2013, wrote:

As tragic as it seems, marketing slogans and taglines have worked their way into our lives, to the point where many of us find ourselves quoting these famous slogans; from Snickers utilizing our obsession with Mr T and telling us in no uncertain terms to (and I quote) ‘Get Some Nuts’ to Tesco telling us that ‘Every Little Helps’ and Coco Cola signifying the start of Christmas with their famous Coco Cola lorry. The connection that we as an audience have with these brands is unprecedented, and while small businesses may believe that this kind of exposure is out of their league – a marketing strategy is still very important, and could prove very fruitful. So why is a marketing strategy important? The answer is simple, it helps you to understand your business and your target audience, working and developing channels to pinpoint the best way to target and appeal directly to them. For many businesses the thought of planning – Read the full article

Effective Marketing Strategies For Dentists

On February 12th, 2013, wrote:

Now before we start, let me just clarify that the topic you are about to read is by no means limited to just practitioners of dentistry. I simply chose to make an example from a dentist’s point of view because I just recently visited mine. Now without further adieu, let’s get the ball rolling. Dentists use various marketing strategies to attract new customers, and some of the strategies that are used by dentists are much more effective than others. By using effective marketing and promotional strategies, a dentist can easily and quickly increase the amount of customers that their office has. Local Marketing Dentists can use local marketing strategies which will be effective for promoting a dentist’s services in a certain region. Usually, over 90% of a dentist’s patients are local, so marketing directly to a local population can allow a dentist to reach a massive amount of potential customers. In order to effectively market locally, a dentist should utilize – Read the full article