Why Fit In When You Were Born To Stand Out? Developing Brand Presence

On February 27th, 2013, wrote:

What does the rest of 2013 look like for you and your business? Have you planned your marketing strategy for the year? Some old adages still ring true, and there are some new strategies to help you stand out in the business world. With the help of social media marketing, brand perception and networking, your product or service can soar high above the competition to greater heights. Creating Brand Ambassadors It’s all about perception when it comes to brand alignment. What does your business stand for? What does it mean? Customers expect to understand the purpose of your organization. There should be no question what you do or what you are selling. One step is to be sure your employees understand the company’s strategy; if they don’t get it, how can you expect the public to? By aligning perception with brand image in house, you are fostering a culture of purpose. Once your employees get it, they, their families and – Read the full article

Points To Consider Before Adding Video To Content Marketing

On January 30th, 2013, wrote:

Content marketing has been traditionally viewed as blog posts, articles, and email newsletters. However, in the last few years, there is another platform which can be a very powerful tool if it can be properly executed and that is video marketing. When it comes to content marketing, marketers should realize that to most customers, to see is to believe. But, one cannot just simply jump into adding videos to content marketing as there are numerous points to consider. If the marketing team in your company is contemplating on adding video to marketing content, there are some questions they need to ask to determine if the idea will be beneficial for the product or service. First, they should consider asking if the content will lose its meaning in image or text form. If the answer to this query is on the positive, then the use of videos presents a very viable option. They should also think if such content will lose – Read the full article

Should You Hire An SEO Company Or Do It Yourself?

On December 28th, 2012, wrote:

Search  engine optimization is a highly effective online marketing strategy. There are literally thousands of SEO companies that can provide you with  reliable services. The goal is to get your website at the top of the  search engines. It’s not as easy as it sounds, effective SEO services use many different tactics to help a website rank better. After all, targeted keyword phrases, such as keywords related to the products and  services that a business provides can be very competitive. Getting a  website to rank for keywords on Google, Yahoo, and Bing is easier said  than done. The big question is whether you should hire an SEO company  for the job, or if you should just do it yourself. Doing it yourself can  save money, but it’s incredibly time consuming and generally, it’s best  left to the professionals. Search engine optimization requires keyword research. It’s fundamental that you be able to find keyword phrases that get lots  of monthly searches – Read the full article

SEO: Great 5 B2B Search Engine Marketing For 2013

On December 7th, 2012, wrote:

Getting ready to plunge into the holiday mood for the year 2012? But what happens after the holiday weekend gets over? It is time when B2B marketers for search engines will size the opportunity. Resolutions should be made in advance as far B2B marketers are concerned. How about sharing some top tips to enjoy effective B2B SE marketing? Have a look below: Tracking of More Leads Time has come to quit working with those blinders while dealing with Web Traffic Reports. In fact, it becomes real difficult to evaluate the effectiveness of digital marketing medias when working with blinders. The modification/revision process should contain: Introduction of contact forms while exiting from the email concept. Start to create landing page summaries and lead generation forms for initiating value added contents. Introduce the concept of CALL TRACKING. Layering through call tracking solutions can help immensely in dealing with queries (offline as well online). Layering from web reporting and marketing of automation solutions – Read the full article

Demystifying Mystery Marketing

On November 5th, 2012, wrote:

In today’s ad-saturated world, some of the most successful campaigns don’t look like advertising at all. Mystery marketing, provocative ads that more resemble games or riddles, is one way to grab the target audience’s attention and encourage people to seek more information about a company’s products or services. Create a Mystery It doesn’t take Sir Arthur Conan Doyle to create a good mystery marketing campaign. Simplicity is best: potential customers will glimpse the ad and decide whether to play along within seconds. One good example is Bell Canada’s blue package campaign. Toronto residents woke up one morning to a city plastered with images of a shiny blue package. With no ad copy or logo to reference, they were intrigued, striking up Internet conversations and generating free publicity for the advertiser. Sometimes, mystery campaigns use shock value to engage customers. This kind of advertising requires finesse and a willingness to tread on a few lines. A U.S. campaign that garnered national – Read the full article

Content Marketing 101: Tips For The Best Strategy

On August 28th, 2012, wrote:

You may have heard the phrase thrown around a few times but never paid too much attention to it. Content marketing is a popular marketing tactic that has picked up pace over the past few years. In a nutshell, content marketing refers to the content you generate (blogs, emails, podcasts, etc.) that you create in order to share with other people. Most of the time, content marketing is provided to your audience for free and relies on the fact that if you provide your audience with valuable information, they will continue to come around and eventually become a customer. Like every marketing tactic, there are certain things that you can do in order to have the best possible content marketing strategy. Keep control of the content. Content marketing works best if you have complete control over what you can write and share, which is why it’s very important that you publish this content on a website that you control. Don’t – Read the full article