How to Improve Response for Your Direct Mail Marketing Efforts

On September 19th, 2013, wrote:

These days, with email and instant messaging, the only physical mail we get seems to be junk mail. But if you are a business trying to market your goods or services, how do you separate your advertising materials from the rest of the junk mail that people find piled up in front of their doorsteps? In essence, the answer lies in being able to make your marketing materials stand out from the rest. Basically, people should be excited about receiving your advertisement. What can you give potential clients that can make them excited about doing business with your company versus another company? Here is how to improve response for your direct mail marketing efforts. Firstly, your direct mail marketing campaign can’t be bland. Boringness is the best way to kill a direct mail marketing campaign. When someone sees their pile of junk mail after a long day of work, yours should be the one they pull out first and set – Read the full article

Inventive Ideas: Marketing Your Lightbulb Moment

On August 31st, 2013, wrote:

You have an idea for the next iPhone, virtual reality machine, or maybe even a new kind of T.V. Maybe you’ve invented a piece of software that promises to revolutionize the way we surf the web, do personal budgeting, or how we interact with our environment. Whatever your invention, you need marketing. Why? Because great ideas aren’t worth much unless other people know about them. Do Research Research the industry closely related to your new invention. Odds are that there are existing challenges, trends, competitors, and gaps in the marketplace. Identify any potential problems that might arise due to patents, trademarks, or copyright protection before you get steeped in developing your own idea You don’t want to work on something for six months only to find out that someone else already beat you to the punch and has secured a patent on his invention. Once the coast is clear, and you’ve got a mock up of your product, get the – Read the full article

How Do You Brand After A Bankruptcy?

On June 19th, 2013, wrote:

Getting your small business up and running again while still climbing out from under the shadow cast by a past business bankruptcy is a challenging – but entirely feasible – task. The key is to map out in advance a strategy that will help you clear the obstacles you’ll undoubtedly face. Turn the financial misadventures of your failed business into tactics that can help you avoid all the pitfalls that tripped you up in the past. Let the Past Be Your Guide Before launching any new business venture, whether it’s a revival of your original business or something altogether new, you need to look closely at your mistakes of the past. Get together with your close business associates and carefully review the factors that caused your first business to fail. You might even enlist the aid of a disinterested third party to ensure the objectivity of your review. Identify all of these factors and list them on a sheet for – Read the full article

How To Make Your Business Appealing Both Online And Offline

On April 28th, 2013, wrote:

When you run a business that serves customers online as well as in the real world, in a physical location, business owners can struggle to find where and how they should be marketing and how they can combine their efforts. It is important that emphasis is put into both sides of the business as the balance shouldn’t ever be tipped too unevenly. If you have a small store, for example, and mainly focus on online sales then there are exceptions where the online website can help to push the profitability of the store. With the digital world expanding every single day, the power of the Internet is unrivalled compared to older techniques. Executing a proper marketing mix that combines both online and offline methods can make the difference between one side failing and the other doing well. So, what can you do to make both your online and offline brand seem appealing? We’re going to look at some basic but – Read the full article

Share Your Ideas With Social Media

On April 27th, 2013, wrote:

Information is what makes the world go around and new ideas are what change the world for the better. So how do you get those ideas and that information out into the world for people to see? One way is through social media and it continues to be one of the fastest growing ways that people communicate thoughts and ideas. It is how people communicate with one another and it can be an important part of spreading new ideas and concepts. Which is what makes this technology one of the main components for business success. With every person having an internet connection, you’d be hard pressed to find people who can’t relate to “being online”. Most businesses and companies are utilizing social media to inform the public about their products and services. Advertising through social media is a very worthwhile use of time with regards to growing your business. Everybody is “liking” with Facebook and tweeting their thoughts and their every – Read the full article

Does My Team Understand The Importance Of Branding?

On April 3rd, 2013, wrote:

Branding is a crucial part of any company’s marketing. It helps you create a cohesive image for your company, and promises your customers a uniform quality and experience anytime they shop with you. In order to properly promote your brand, you’ll need to get your whole team on board — and that means laying out the groundwork for how you’ll define and share your message. Here are a few things to keep in mind while developing a branding strategy for your small business: Define Your Brand This may sound like a no-brainer, but many companies don’t present a strong enough image to stick in the minds of their customers. Before you begin promoting your business brand, meet with your team and clearly define your company’s vision and the value you bring to customers. This definition will help you create a strong company logo, and will help chart the course of your other marketing efforts. It also makes it easier to define your – Read the full article

Five Things To Avoid When Marketing For Your Business

On March 27th, 2013, wrote:

Business. In today’s age and time, businesses seem to be what makes the world go around. Most people view owning a business as the quickest way to get out of the rat race and propel themselves to prosperity. But before you go on your merry way and daydream about success, there is one important thing you need to remember. When you own a business, you still need to work for it and believe me, marketing a business is no easy stroll in the park. Today, we delve a little deeper into the mistakes and mishaps that business owners fall into when marketing for their establishments. Both experienced and inexperienced business owners are often guilty of the same thing. Lack of knowledge in marketing is one of the main reasons a business is put at risk. If you are concerned about your own marketing strategy, you can do something about it. The following are the five things that you must avoid – Read the full article

The Importance Of A Marketing Strategy; ‘Get Some Nuts!’

On March 5th, 2013, wrote:

As tragic as it seems, marketing slogans and taglines have worked their way into our lives, to the point where many of us find ourselves quoting these famous slogans; from Snickers utilizing our obsession with Mr T and telling us in no uncertain terms to (and I quote) ‘Get Some Nuts’ to Tesco telling us that ‘Every Little Helps’ and Coco Cola signifying the start of Christmas with their famous Coco Cola lorry. The connection that we as an audience have with these brands is unprecedented, and while small businesses may believe that this kind of exposure is out of their league – a marketing strategy is still very important, and could prove very fruitful. So why is a marketing strategy important? The answer is simple, it helps you to understand your business and your target audience, working and developing channels to pinpoint the best way to target and appeal directly to them. For many businesses the thought of planning – Read the full article