Inventive Ideas: Marketing Your Lightbulb Moment

On August 31st, 2013, wrote:

You have an idea for the next iPhone, virtual reality machine, or maybe even a new kind of T.V. Maybe you’ve invented a piece of software that promises to revolutionize the way we surf the web, do personal budgeting, or how we interact with our environment. Whatever your invention, you need marketing. Why? Because great ideas aren’t worth much unless other people know about them. Do Research Research the industry closely related to your new invention. Odds are that there are existing challenges, trends, competitors, and gaps in the marketplace. Identify any potential problems that might arise due to patents, trademarks, or copyright protection before you get steeped in developing your own idea You don’t want to work on something for six months only to find out that someone else already beat you to the punch and has secured a patent on his invention. Once the coast is clear, and you’ve got a mock up of your product, get the – Read the full article

8 Ways To Advertise Your Business On A Budget

On September 19th, 2012, wrote:

As a business owner one of your key jobs is to find and keep customers. The success and longevity of your business depends on it. Your advertising strategy forms a crucial tool in determining what activities you will deploy to achieve this goal. That’s because through your advertising you can: Inform your target customer of the products / services that you offer. Allow potential customers to discover how you can help them. Attract interest in your special offers. Stand out from your competition. Build brand identify and recognition amongst your target audience. However advertising can be expensive. And as a small business owner, you want to ensure you get the best return on your investment and see your efforts attracting interest and most importantly generating leads. To help, here are 8 ideas you can use to advertise your business on a budget. Which ones will work for you? Website: If you run a business having an online presence is almost – Read the full article