Missing more than hitting in your E-mail marketing campaign? Don’t give up on it just yet. First of all, before you continue reading, you may want to check out our previous post on how to start an E-mail campaign. We hope you’ll enjoy applying the great tips we’ve listed in there. After the tips come the tools. We’ll let you in on a little secret: here at Lakeshore Branding we use something called MailChimp. So MailChimp is basically this cool new E-mail marketing service that’s simple and easy to use. It’s fairly new, but the service has grown to have more than 400,000 users (including us!) and 20 million emails served daily. If you’ve never launched a marketing campaign through E-mail before, then you might want to consider using MailChimp to make the whole process easier for you. Yeah, sure, the name sounds kind of quirky, but don’t be deceived: MailChimp has a powerful, developer-friendly product that definitely makes E-mail – Read the full article
If you’ve been reading this blog regularly, you’ll know by now how much Lakeshore Branding loves Magento eCommerce. We’ve been gushing about how awesome it is, but at the end of the day, of course, it’s just our recommendation. There are literally hundreds of e-Commerce platforms and shopping cart solutions to choose from – aimed at retailers of varying sizes across a number of industries – and we thought that on this post, we’ll look at one of the notable non-Magento ones. Hey, we’re all for fairness. Established in 2006, Shopify is a hosted e-Commerce solution designed expressly for small online retailers. It’s been generating plenty of buzz recently for its ability to get startups and home-based merchants up and selling – quickly, easily, in a matter of minutes, even. Shopify boasts of a rich feature set that’s accessible via its elegant, easy-to-use interface. Almost everything is drag-and-drop, making store management a breeze. To get started, you choose a theme – Read the full article
Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. _ Over 180 million people in the U.S. prefer to use the internet to find information about local business and about half of those who conduct a local search end up making a purchase.1_ Web Design Vision Our dynamic team of web designers is as creative, driven, and skilled as any in the industry. We have the tools, techniques, and technologies in place to come up with the freshest – “awesomest” – designs. What sets us apart from the rest, however, is our experience in working together with businesses, brands, and clients who, like you, want to be found and chosen by the people who matter. And this experience enables us to design websites that – Read the full article
Developing an e-Commerce site is an altogether different challenge from coming up with an official website or company blog. While the latter two are meant – in one way or another – to serve as means of communication and engagement, an e-Commerce site should be built to sell. And sell lots. Anyone who has ever shopped online will know that it takes more than just a piece of shopping cart software to be able to succeed in the online retail game. It also takes more than eye-catching web design or an impressive collection of product shots. Are you an online retailer or a small business owner looking to boost your online sales? To help you understand selling on the Internet, we present this list of traits that every e-Commerce site should have. Easy accessibility and navigation This is an absolute necessity. Your e-Commerce site should be accessible from various types of web browsers – Firefox, Internet Explorer, Google Chrome, Safari, – Read the full article
The recent release of the Apple iPad tablet computer has set the world abuzz – and not just the technology world. Industry experts say that the iPad is a game-changing device that can revolutionize the way we live, play, consume media content, and use the Internet. In other words, it’s not just for tech lovers and Apple fans; it’s also for regular people who aren’t exactly savvy in gadgets. Furthermore, many marketers are already pointing out the iPad’s potential impact on the eCommerce industry. The eCommerce industry is already pretty big right now, but it’s about to get bigger: online sales are projected to reach $335 billion by the year 2012 – and that’s in the U.S. alone. With the arrival of the Apple iPad, it’s safe to assume that new trends, technologies, and platforms supporting the online retail industry will continue to emerge. Here’s why. Same Channels, Richer Experience The Apple iPad is a state-of-the-art media consumption device that – Read the full article
Get found easily. With an impressive structure that’s been built from the ground up to support search engine optimization (SEO) efforts, Magento e-Commerce has tools that are already SEO-friendly, and which remain unrivalled by other shopping cart platforms. Lakeshore Branding leverages these tools and applies today’s best practices – plus a few tips and tricks we’re keeping secret – in order to push our clients’ e-Commerce sites to the top of the search rankings.
Web design is more than just creativity, it usability. At Lakeshore Branding, we believe understanding your visitors and how they use your website will lead to increased conversions. For each new website or website redesign, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. Custom SEO Packages Let Lakeshore Branding introduce you to our talented web designers who can help you build a website that not only conveys your message, but has a strong emphasis on usability and conversions of your traffic. E-Commerce SEO Solutions For clients that require an out of the box custom solution, we specialize in building e-commerce websites on the Magento framework. Magento is an open source program that has been regarded as the future of e-commerce with a list of features that few can match. This shopping cart is fully customizable with full SEO integration. Chicago Central Dearborn Park/ Printer’s Row: 60605 Gold Coast/ Streeterville: 60610, – Read the full article
• Chicago Web Design Having a professional looking web design is a necessity in today’s business world. Our web design solutions will give your small business the edge, whether you’re looking for a robust e-commerce platform or a basic brochure website for your company. • Chicago SEO- Search Engine Optimization When potential customers look for services and products you offer online and in search engines, is your website placed properly to drive the maximum leads to your organization? Are the leads you get from Google, Yahoo!, and other search engines converting to sales for your company? Search Engine Optimization makes sure you are getting as many qualified leads as possible. • Online Advertising The world of “New Media” encompasses many facets of advertising, including Google Adwords, Pay-Per-Click networks, and various other online advertising opportunities available to best interact with your target market. • Internet Marketing Lakeshore Branding offers a wide array of internet marketing services to help you or your – Read the full article
