Lakeshore BrandingSearch results for 'loyalty'

How to Build Your Brand on Twitter

lakeshorebranding — Thu, 15 Dec 2011 18:46:46 +0000

Twitter helps companies build their brand by introducing a new method of audience communication. Engaging, brief messages build interest and customer loyalty. In 140 characters or less, a company can inform their audience of their latest products or trivia knowledge. Any useful information will propel companies towards this goal. Tweeting and Marketing Companies can write Tweets that are automatically posted three to five times per day. Experts recommend frequency to keep customers interested. From a single article, companies can probably extract 10 or more tweets that represent the main points of the article. Only 25 to 30 minutes a week is required to generate daily Tweets for an entire week. Successful companies engage in a concept called mutual branding. This concept engages both employees and the company on a mutual page. The employee’s photograph and the corporate logo both exist on the page. The better the employee performs, the better the company looks. Feeds and Retweets Retweets and feeds will - Read the full article

How to Build Your Brand on Twitter is a post from: Lakeshore Branding

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

Chris Campbell — Tue, 22 Nov 2011 09:39:10 +0000

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social - Read the full article

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools is a post from: Lakeshore Branding

5 Great Ways to Kill an Online Marketing Campaign

Guest Blogger — Thu, 08 Sep 2011 18:40:14 +0000

So, you’ve got a valued product or service, a clean, professional website with a strong domain name, and you’re ready to launch an online marketing campaign. Well, get in line because every day millions of business owners are doing the same. Thanks to the Internet, the old analogy of the little fish in the big pond no longer holds water. Today it’s more about a tiny grain of sand on a very large beach. But don’t get discouraged because when it comes to online marketing, most business owners are doing it badly. And being that all great business owners learn from the mistakes of others, here are 5 surefire ways to kill an online marketing campaign which should be avoided at all costs. 1. Start with a muddled marketing message: You know who you are and what you do. That’s why you started your business, because you recognized needs and realized that you could effectively meet them. The challenge is - Read the full article

5 Great Ways to Kill an Online Marketing Campaign is a post from: Lakeshore Branding

Social Media Damage Control

Guest Blogger — Mon, 18 Apr 2011 18:40:46 +0000

Whether your business has 100 followers or 100,000 fans, you’ve probably already realized that your community needs to be cultivated – and monitored – on social media channels weekly, if not daily. Recent news about the Taco Bell class-action lawsuit, which was filed against Taco Bell for “misrepresenting the contents of its beef,” is nothing surprising. I’m sure most customers don’t expect they are eating wholesome, organic meals at Taco Bell. However, it’s not the lawsuit that is interesting here; it is the way that Taco Bell warded off a potential crisis by being proactive and effectual on social media. Taco Bell has already gotten some previous press for their impressive works on Facebook and Twitter; but this is more impressive, and the way they turned this particular misrepresented beef crisis into something positive is a great lesson for Internet marketers as well as for online reputation management professionals. First step: Address the issue A confident and clear message doesn’t - Read the full article

Social Media Damage Control is a post from: Lakeshore Branding

7 Essential Tips: Foursquare for Small Business

Chris Campbell — Mon, 15 Nov 2010 13:36:44 +0000

Foursquare sounds like fun. We’ve said it before: as a location-based social networking platform, it is able to engage mobile users to explore neighborhoods, do “check-ins”, find friends, play social city games, unlock cool badges, win “Mayorships”, and earn points and rewards. And thanks to its innovative social mechanics, Foursquare is making city after city a social media playground. Let’s admit it, though. Foursquare doesn’t sound business-y. It doesn’t exactly have the feel of a traditional corporate strategy – and if you had to present this in the boardroom to your marketing director or CEO, you might be disposed to think you’re speaking in a language that they can’t understand. Here’s some good news. Foursquare – if leveraged properly – is as viable a marketing tool as any, perfect for boosting your business. Foursquare users check-in at all kinds of places – cafes, bars, shops, malls, hotels, restaurants, parks, homes, offices, recreational areas, day spa, and events, among many others. - Read the full article

7 Essential Tips: Foursquare for Small Business is a post from: Lakeshore Branding

Search Engines for Restaurants: Now Serving the Internets

Chris Campbell — Wed, 10 Nov 2010 12:23:55 +0000

If only we can search for restaurants, takeout menus, and food deliveries in the same easy, convenient, hassle-free way we can search for pretty much anything else on Google… Wait. Hold that thought. Because there is actually a way to do just that. Or ways, rather. Plural form. Search engines for restaurants? It is no longer just a possibility. It’s now a reality. It’s a pretty convenient reality, too. If you’re a customer, you’ll no longer have to keep calling the same old pizza place every Friday night. No more queuing up for half an hour at your favorite café, and no more getting frustrated by botched phone orders. Just click and eat. If you’re a restaurant, café, bakery, fast food company, florist, or caterer, then you’ll have a chance – unlike any other you’ve had – to leverage the Internet and tap into a new audience: people who stay in and look at your menu – not from the - Read the full article

Search Engines for Restaurants: Now Serving the Internets is a post from: Lakeshore Branding

Build Your Online Brand For Differentiation, Not For Integration (Guest Post)

Guest Blogger — Sun, 31 Oct 2010 04:11:24 +0000

If you’re thinking of starting your online business, then you’re part of a race where millions are striving for successful brand recognition on the Web. To win, you have to build an online brand that stands out in the competition – a brand that has a unique, likeable personality. Online brand building means thinking of ways you can make your Web identity more accessible to your potential customers, all while boosting your sales and building a reputation that engenders trust and credibility. Let me first raise some of the aspects of brand-building across the Internet: Quality Creatively built web identity Customer service Promotion and marketing Consistency Quality of products or services is your niche and is arguably most important. It’s better to have a single product that does well rather than having a hundred that perform really badly. Your product should be more innovative and superior than what the next guy has to offer. To make a product with distinction, - Read the full article

Build Your Online Brand For Differentiation, Not For Integration (Guest Post) is a post from: Lakeshore Branding

Online Ordering Offers Advantages for Traditional Delivery Businesses (Guest Post)

Guest Blogger — Fri, 29 Oct 2010 09:24:36 +0000

Ordering a pizza is a weekend tradition in many families. Pizza goes along with college football, study sessions, and – and the Internet? Yes, the Internet! These days more of the population are starting to find the advantages of ordering online – and by advantages, we also mean advantages for the pizzerias, restaurants, and other similar delivery businesses. That’s because ordering online offers a new way to market to the individual pizza enthusiast, or the bachelor ordering in for the weekend, or the bored, hungry online surfer or football score watcher. What makes ordering online such a potent marketing tool is the fact that, when ordering, say, a pepperoni thick with fries on the side, the system will normally have to ask for contact information to verify the order. This information typically includes an E-mail address. Once the address is obtained, the pizza company can start to send out specials about two to three times a week straight to the - Read the full article

Online Ordering Offers Advantages for Traditional Delivery Businesses (Guest Post) is a post from: Lakeshore Branding

Must Have eCommerce iPhone Apps for Merchants On the Go

Guest Blogger — Tue, 19 Oct 2010 13:37:47 +0000

Are you an e-commerce merchant looking for iPhone or iTouch apps to make your life easier, especially on the move? Look no further. There is a wealth of electronic evolution for Apple products that are geared to making your life easier and more fun. Here are my personal favorites. Social Media has taken the Web by storm but it also has a vital place in mobile technology. One of the best ways to keep in contact with your customers, and to maintain a valued relationship, is via social media and there are apps that help you do just that. Take the Meebo, Twitter and Facebook applications to start with. You can share views, news, images and even videos. Check out the Apple App site for a wealth of other social apps that allow all types of possible interaction and functionality. Anyone that cares for their business should care for their customers and using social media is one way to do so. - Read the full article

Must Have eCommerce iPhone Apps for Merchants On the Go is a post from: Lakeshore Branding