Earlier today, Google officially announced Google Instant- a real-time search experience that predicts search results as you type. As with most announcements, the long-term impacts are not yet known, but let’s look into the important parts.
The keywords people search for the most on search engines in your niche or industry are not always the most profitable keywords to focus on for your business. This is at the heart of Chris Anderson’s concept of ”the Long Tail” from his groundbreaking 2004 Wired article and his book of the same title released in 2006. The Long Tail was originally meant to discuss an emerging trend where online retailers like Amazon, Netflix & Rhapsody found success increasing the depth of their inventory and selling less of more in an internet driven environment but it has had implications far beyond its initial insight. Nowhere was this more apparent than with Search Engine Marketing. Understanding “the long tail” and applying strategies to leverage it for SEO has proven time and again over the last few years to be one of the highest value activities in search marketing. To many this is not something new, but it is surely worth revisiting. – Read the full article
Now that Google Instant has aged a bit and search professionals have had the opportunity to test its effect on SEM campaigns, the general verdict seems to be that Instant has not had a dramatic effect on SEO. Like Google Caffeine earlier this year, Instant seems to be aimed at improving user experience rather than search results. Indeed, in spite of all the SEO anxiety accompanying each change made by Google, the fact remains that their recent upgrades have focused largely on three main factors: * Greater personalization * Better targeting * Increased efficiency And while these are all things that professional SEOs are already optimizing for, now may be a good time to look beyond search results and consider how Google’s changes are affecting search behavior. With the release of Google Instant, it seems clearer than ever that Google wants to make search as easy and as intuitive as possible – and the way it’s doing that is by – Read the full article
Bing may have a chance to gain market share against Google now that the partnership between the search leader and Mozilla has expired. For years, Mozilla’s Firefox Web browser has featured Google as its default search engine as the result of a profit-sharing arrangement. That deal and the popularity of Firefox resulted in a windfall for Mozilla that has fueled its success. More than three-quarters of Mozilla’s revenue comes from Google’s payments. No Comment Neither Google nor Mozilla have commented about the lapse of their lucrative deal, and they would not indicate whether the agreement would continue. On one occasion, a Mozilla spokesman observed that the company has agreements with several search engines; on another he suggested that negotiations with Google were in progress. Global Adversaries Google and Mozilla began an amiable relationship long before Google launched a competing product. Now, the search giant has its own browser that has now surpassed Firefox in market share. By many accounts Chrome – Read the full article
Small businesses have a daunting task as they compete with larger companies that boast more resources and staff. How can a small business compete for a share of the search engine market with so much stacked against them? Here are some tips on creating an SEO strategy for your small business: Learn from the Competition Promodo’s SEO specialist Anna Moseva suggests starting your small business SEO strategy with a thorough analysis of the competition. You’re probably familiar with piecing together keywords on Google in order to figure out what people are searching for and what’s already out there by way of content, but Moseva advises that you take the top 20 results in Google and analyze their Alexa Rank with the SEO Quake plugin for Firefox. Once you know the top sites among your competition, you can analyze the kind of traffic they generate and which keywords and adwords are linked to their sites at SEM Rush. This technique will – Read the full article
Google Analytics holds a wealth of information about your site. Within a few clicks you’ll have all of the metrics that are important to you: page views, visits, unique views, bounce rates, and conversions, etc. If you want to go a step further you can start to segment this information or create custom reports so you can look deeper into the data. Regardless of whether you are an e-commerce site owner, a marketer, a business owner, or a blogger, if you know how to interpret the data correctly, you will be able to make the right choices more often. The numbers don’t lie and if you can base your decision on what the numbers are telling you, you’ll be able to improve the performance of your website and increase the number of business opportunities you’ll get from it. Site Search: A hidden gold mine One of the most overlooked tools in your analytics arsenal is quite possibly the Internal Site – Read the full article
In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing and SEO terms. A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated. I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website. (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article
The new Search Start up company, Cuil, http://www.cuil.com/, is making news all over the place for claiming to have indexed three times as much of the Internet’s web pages as Google. There results are overly generic and sometimes were extremely unrelavant. And good luck getting a search that is more than two words long completed. A search for “elevateprinting.com” yielded a generic web portal first, “Mr. Lind’s Eath Science Page” second, and “Ms. Nyland’s Trimester Exam Review” third. (http://www.cuil.com/search?q=%22elevateprinting.com%22&sl=long) Surprising to see that elevateprinting.com, Google PR of 3, was no where to be found over three sites that it doesn’t appear Google cared to index. They also claim they need to run significantly fewer relative servers per query than Google. After getting the following error, maybe they should reconsider: No results because of high load… Due to excessive load, our servers didn’t return results. Please try your search again. Overall it seems like they might have the right idea for – Read the full article
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