5 Ways to Use Your Vehicle for Marketing and Branding Purposes

On October 29th, 2013, wrote:

There is a good chance that your vehicle is, well, the perfect vehicle to market and advertise your business. Whether you have a dog grooming business or an accounting firm, your car is the perfect moving billboard. However, where billboards can cost thousands of dollars to create, using your car can cost a fraction of that amount. Also, the chances are high that you will make your money back in increased revenue when people see your website address on the vehicle and then visit your online store. In fact, industry insiders say that this method of advertising can be 15% more effective than some other methods. Here are five ways to use your vehicle for marketing and branding purposes. If you are a headshot photographer or a wedding photographer, you could put photographs that you have taken in the advertisement. There is nothing like seeing your actual work on the vehicle. There is also no better way to get other – Read the full article

How To Make Your Logo Stand Out Amongst Your Competitors

On March 2nd, 2013, wrote:

The only real problem with a free market system is that there’s a lot of white noise. Although it is generally expected that companies that offer the best products, services, and pricing will float to the top, it can sometimes be difficult for consumers to sift through the detritus and find the business that actually offers just what they’re looking for. This leaves you in the unenviable position of trying to be heard above the din, so to speak. Even if you put the competition to shame, you could be facing a long road when it comes to reaching consumers and convincing them that you’re better than the rest. This starts with stellar products and services as well as competitive prices, but it also requires you to get creative with marketing in order to interest the public at large, as well as work on a brand strategy that turns your company into a household name, and a trusted one at – Read the full article

The Key To Good Promotional Graphic Design

On March 1st, 2013, wrote:

If you are someone who has invested in making sure that word of your business gets out fast and effectively, you know that you need to think about promotional materials. Brochures, signs and posters are all things that help bring good attention to your business, but how can you make sure that they are making the right impact? We’ve all seen signs that are laughably bad and signs that are just dull, so it is worth your while to figure out how you can avoid this. Impact Before you start thinking about what you want your brochures to say or what kind of signs you need, think about the impact you want all of these items to have. For example, if you are a candy shop, you want to create sense that you are lively, colorful and sweet. You want people to look at your promotional materials and think about all of the fun and frivolity of candy. On the – Read the full article

The Essential Guide To Update Your Brand Image

On February 18th, 2013, wrote:

Building a memorable and effective brand image for your business will attract customers and increase chances of loyalty. People are aching to believe in a product or service. Unfortunately, the “us vs. them” attitude is a growing trend. The result? Consumers are wandering around in a figurative no-man’s-land looking for a trustworthy beacon of solutions to their conundrums. Far too many companies inadvertently end up getting lost in the shadows because they have a weak image and low visibility. They wonder why customers aren’t drawn to them. Ultimately, it doesn’t simply matter how wonderful your product or service is, if the image you portray doesn’t evoke the right message, your brand is toast. Set yourself up for success from the beginning of brand formation and be sure you’ve aligned all aspect of marketing. Streamline print collateral, website design, JangoSMTP transactional email campaigns and social media. Even when answering the phone, you should have your brand represented in a positive voice. – Read the full article

Is Your Business Making These Branding Mistakes In Your Signage?

On February 13th, 2013, wrote:

A business sign says a lot about a company. It can convey trust, stability, and security. It can also convey a lack of trust, cheap-quality products, and unreliable service. All this from a simple sign? Yes. That’s why fortune 500 companies spend millions of dollars designing the right logo and then hiring the best companies to create their signs. Here’s how you you can avoid common branding mistakes in your signage. Don’t Use Cheap Materials One of the easiest ways to save money on a sign is to cheap out and use low-cost materials. Cheap plastics fade and discolor. Thin tin-based materials won’t stand up to harsh weather. When you’re deciding on a material, go with he highest quality you can afford. If you’re willing to pay a little more now, you’ll be rewarded in the long run for making a memorable logo that lasts 20 years (or more). Don’t Forget Protection Signs that are not treated are susceptible to – Read the full article

5 Ways To Start Branding Your Ecommerce Business

On January 10th, 2013, wrote:

Branding is an extremely important part of business in any market today. This importance is often underestimated by eCommerce businesses, and this neglect is more detrimental than you may think. Without a success-oriented branding strategy, your business can never hope to grow into a significant player in the industry. Consider these 5 ways to start branding your eCommerce business and get started today if you want to be remembered. Design a Good Logo Any good eCommerce business needs to be recognizable, and the best way to build and maintain recognition is to create a memorable logo. Creating a logo is not easy, of course, and you may need to enlist the help of a professional designer. This is an investment that will pay off down the road. An image that is synonymous with your company’s niche and services is one of your most important assets in the branding process. Build a Mailing List Maintaining communication with your customer base is – Read the full article

Top Tips To Designing The Right Logo For Your Business

On November 4th, 2012, wrote:

Designing the right logo is vital for your brand image. A logo can become an important factor in brand recognition, probably more so than your company name and so it is important that you spend time researching exactly what type of colors, fonts and design work would best represent your brand message. Here we outline top tips to consider when first deciding upon what kind of logo to use: Research, Research, Research – Depending on whether this is a new brand design or a redesign will decide your research approach. The first thing you are going to want to do is perform a SWOT analysis and also think about the profile of the customer you want to attract. How old are they?, What do they like to do?  This kind of profiling will allow you to identify not only your brand values that should be represented in the logo but also the customer who may be turned off by too – Read the full article

Five Top Tips To Improving Your Brand

On August 4th, 2012, wrote:

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your customer’s experience of your company and therefore can help maintain the way your business is perceived and its reputation. 5 Top Tips To Improve Your Brand Image Name Of Your Business: Choosing your business name is of vital importance to your brand. It should reflect your businesses vision, value, and expertise. Don’t rush this important decision. Consult with family, friends and maybe a focus group. If you have the budget, consulting an expert in the field might give you the edge to come up with a winning business name. The Products or Services Your Provide: The products or services you provide should reflect you brand image. In a recent poll by AcuPoll, up – Read the full article