How To Make Your Logo Stand Out Amongst Your Competitors

On March 2nd, 2013, wrote:

The only real problem with a free market system is that there’s a lot of white noise. Although it is generally expected that companies that offer the best products, services, and pricing will float to the top, it can sometimes be difficult for consumers to sift through the detritus and find the business that actually offers just what they’re looking for. This leaves you in the unenviable position of trying to be heard above the din, so to speak. Even if you put the competition to shame, you could be facing a long road when it comes to reaching consumers and convincing them that you’re better than the rest. This starts with stellar products and services as well as competitive prices, but it also requires you to get creative with marketing in order to interest the public at large, as well as work on a brand strategy that turns your company into a household name, and a trusted one at – Read the full article

Top Tips To Designing The Right Logo For Your Business

On November 4th, 2012, wrote:

Designing the right logo is vital for your brand image. A logo can become an important factor in brand recognition, probably more so than your company name and so it is important that you spend time researching exactly what type of colors, fonts and design work would best represent your brand message. Here we outline top tips to consider when first deciding upon what kind of logo to use: Research, Research, Research – Depending on whether this is a new brand design or a redesign will decide your research approach. The first thing you are going to want to do is perform a SWOT analysis and also think about the profile of the customer you want to attract. How old are they?, What do they like to do?  This kind of profiling will allow you to identify not only your brand values that should be represented in the logo but also the customer who may be turned off by too – Read the full article

10 Useful iPhone Apps for Logo Designers

On June 25th, 2012, wrote:

Be at work even while you are away from your laptop with the iPhone apps designed exclusively for the logo designers. These apps will help the designers brainstorm, research, organize, and learn about various aspects related to their profession. As a bonus, these apps also inspire and motivate creativity. Here are 10 of the iPhone apps that would be useful for a logo or Web designer.   Adobe Ideas To be very precise, this is a digital sketchbook that allows the designers a chance to keep his or her creativity and ideas blooming, irrespective of the place and time. An ideal cohort for professional Adobe design applications, such as Adobe Photoshop and Adobe Illustrator, the Adobe Ideas app invokes a new level of creativity in the designers. myPANTONE This app allows the logo designers to access scores of PANTONE color libraries and create color palettes. Plus: you can share your creations with your clients and colleagues. It also comes with – Read the full article

How to Make a Memorable Company Logo

On August 8th, 2011, wrote:

With all of the commotion that goes along with a business, sometimes the easiest things are forgotten. Even worse, sometimes the easiest things can become complicated because after all—is anything about your company really easy? As it turns out, creating a logo is one of those rare things about your company that will turn out great results without a ton of work. Just ask Google. A logo is part of your company’s branding, which consists of everything a company does and everything a company is involved with including mission statements, customer guarantees, Internet marketing efforts, and taglines. If you have creative people on your side, you should be able to come up with a logo or tagline that is ready to hit the Internet in successful, viral fashion. I dare you to try and think of a major company that does not have a logo. Everyone is reaping the benefits of logos because they have proven to be potentially very – Read the full article

Google: Masters of the Modern Day Logo

On August 3rd, 2011, wrote:

The face of one of the most innovative companies in history is their ever-changing, extremely memorable logo. While Google leads innovation in many verticals and constantly “brands” that simplistic colorful logo in our brains, there is a lot behind this work of art and its purpose is not merely to line the walls or logo mats of the Google complex. Way back in 1998, Google created the basis for what we still see today: a simple wordmark logo utilizing 3 main colors and the oddball green on the “l”. The rebellious green goes against the pattern of the main colors in a symbolic gesture that “Google doesn’t always follow the rules.” Since 1998, the main logo has only changed twice with simple changes to the gradient and letter shadowing. The colors and the font are still recognizable across all three with the Google Logo font coming from the German designer, Gustav Jaeger, entitled “Catull BQ”. What is truly inspiring about – Read the full article

Logoworks: An Online Service for Designing Logos?

On October 23rd, 2010, wrote:

If you have a brand, you should have a logo. Simple as that. And if you have a logo, put it in places where other people can see it: in your website, on your branding collaterals, on your business card. If you don’t have a logo, ask someone to design one for you. Don’t use Microsoft Word clip art or MS Paint. Hire a freelance graphic designer. Or a creative design agency. Or that talented nephew of yours who’s studying art in the university. Or an online service provider? You read that right: an online service provider, and from an already trusted brand like HP, too. Logoworks is a design provider for small businesses. It was established in 2001, acquired by HP in 2007, and has since been known for delivering custom branding material and original, downloadable logos in all major file formats for businesses spanning a range of industries. The idea behind Logoworks is a simple one, really. If – Read the full article