More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they – Read the full article
A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article
If you got a pretty good site, which shows up on the first page of Google, you ought to be cautious about some possible threats. Hacking might be a huge issue indeed, but there is another form of threat lurking on the Internet these days. This threat is not a virus or a bug or a worm, yet it is very potent and can cause chaos for you and your adored website. Beware of Page Jacking! What is Page Jacking? The attack called page jacking mainly involves copying the content on your website onto some other site, so that the user believes that the other site is your legitimate site. If proper measures are not taken to secure your content, you are bound to lose your privileged spot on the first page of the search engine. The Consequences of Page Jacking Because the page jacker uses the same keywords and the same content, with a few exceptions here and there, – Read the full article
In an October 2011 report by ComScore, it was found that smartphones and tablets drive nearly 7 percent of digital traffic in the US. The number is bound to increase, especially as increased Wi-Fi availability and mobile broadband adoption continue to drive connectivity. Other key findings in the report include: 116 million people in the US alone are users of mobile media. Nearly half of those who own tablets (such as the Apple iPad) made or completed a purchase using their tablet. Publishers are extending their reach to cross-platform audiences who own smartphones, tablets, and other Web-enabled mobile devices (such as the iPod Touch). What does this all mean? It means that if you’re a publisher, Internet marketer, online advertiser, SEO specialist, social media marketer, online retailer, e-Commerce store owner, blogger, developer, Web designer, etc. – if you, at the very least, have a website that’s meant to showcase your work or help you do business – then you now – Read the full article
With the introduction of the Kindle, and Amazon’s growing tablet features, a web browsing solution was needed. This solution came in the form of Silk, a new browser designed by Amazon for their Wi-Fi enabled tablets. Silk was built from scratch and utilizes Amazon’s cloud computation service, Amazon Web Services. Silk is based on a series of small threads that strengthens the connection. How it Works Amazon’s cloud consists of stronger components than that of the Kindle, which allows for their cloud to do the computing as your Kindle does the browsing. The use of cloud services has already proven to assist with computing by using lesser components and still operating as if they were larger computers. The continued evolution of features for cloud computing is leading companies such as Amazon to develop cheaper electronics that operate at a higher level than before. With the cloud doing the work and the Kindle reaping the rewards, we may see a trend – Read the full article
Bing is the search engine by Microsoft, a company that, after having been outperformed by Google, is once again keen on boosting revenues and retaining users via search engine marketing. With Bing, Microsoft has so far succeeded, thanks largely to their mass Internet marketing and continued usage of their Internet Explorer web browser (whose default search engine is Bing). This is why your blog should be optimized for Bing, too – and not just Google. Otherwise, you might lose potential readers and leave potential profit on the table. If you’re a smart blogger, Internet marketing, SEO specialist, or social media professional, you’ll find ways to reach Bing users, too. Here are a few useful steps to help you do that. On-page / on-site optimization: Your first step is to work on optimizing your website and the pages within it. Here’s an on-page optimization checklist you can use: No Broken Links Correct Redirects H1 Tags For Headlines URL Friendly Pages Most – Read the full article
When we look back at the present year events that affected the SEO world, we would realize that it has been more remarkable than we would have thought it would be. This year has actually marked a decisive point in the efforts made by Google to improve the quality of search engine results that are served to the Internet users. The focus with which Google went about its task of cleaning some of the damaging and poor quality sites from the search engine indexes is pretty well-known. Unlike the gentle avatar that a Panda is considered to be, Google’s ‘Panda’ update literally sniffed out thousands of sites in a matter of couple of weeks from the web’s most powerful search engine. While many analysts saw a sort of devastation in the making for some time now, the intensity of the impact left everyone guessing about the company’s motives. All sites that were built on duplicate or re-written content were penalized. – Read the full article
Web design is a fast-growing industry given today’s technology and Internet frenzy. To be a good Web designer / developer, one needs to possess a certain set of skills; while there is no written handbook that specifies exactly all the rules of Web design, a creative disposition and a strong sense of innovation are a must, as is a certain knowledge of computer programming languages. Traits of a Good Web Designer Creativity and innovation are essential for a Web designer / developer. No book can teach any individual about all the perfect color combinations for all types of design. These are certain things that come instinctively; Tampa web design, for example, is usually represented by a mixture of web designers with a remarkable sense of creativity and extremely high knowledge of the programming languages necessary for driving high traffic to the business, as well as for optimizing results. Functions of Web Development Maintaining your database is an important function of web – Read the full article
