Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

On May 22nd, 2016, wrote:

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy – Read the full article

Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

How Google Places (Google+ Local) Can Help Your Business

On July 16th, 2012, wrote:

Managing and marketing your own business? We understand that there are a lot of things to consider in order to get noticed and drive your growth: things like advertising, keeping in touch with customers, and reaching the target market effectively. Fortunately, through Google Places (now Google+ Local), you can now connect with your customers and help your business stand out. Overview of Google Places / Google+ Local Google Places is an online directory of local businesses (listings) that is integrated with Google Search. Businesses can register for free, create a business page, and post important information on this page. Latest offers, promos, specialties, images, and videos can also be added to your Google Places / Google+ Local page. With Google Places / Google+ Local, your customers are allowed to write reviews of your business, product, or service. You may find this favorable initially, but be aware that this feature cannot be turned off, even for negative reviews. That’s why it’s – Read the full article

6 Awesome Link Building Tips for Photographers

On April 20th, 2012, wrote:

Links are a very important element when it comes to search engine optimization. Sites that have many quality links coming in from other websites are usually ranked higher than those that have fewer incoming links. How do you leverage the power of SEO to get others to discover your images? The following are some awesome link building tips for photographers. 1. Build links slowly You need to come up with a strategy for building links gradually. If you build 40 links in a single day and then go for a whole month with no new links, your rankings might improve for one day only, and then go down for the rest of the month. Search engines value websites or blogs which have consistent activity, whether it is building incoming links or posting fresh content. 2. Join photographer communities Find communities and forums for photography and create a profile. Remember to include a link to your site in the profile. Each – Read the full article

Fixing a Merged Listing in Google Places

On April 5th, 2012, wrote:

Google Places offers people the chance to merge duplicate business listings in an effort for business owners to concentrate on just one business listing and let them comply with Google rules of having only one listing per business location. Google also uses data from other parties to make sure that duplicate listings are identified and merged it into one. But this can be a problem for some businesses. For example, a competitor hijacks your Google Maps listing by merging it with an account that they control, changes your contact information like your phone number, and adds their own business name to the listing. You can remedy this by manually changing your contact details and everything that has been changed by the competitor. But just when it is changed back (which could take some time), your competitor hijacks your listing again. For most, however, it is a matter of inconvenience and lost business rather than unfair competitive practices. Some merged business listings show – Read the full article

Easy Tips to Bring Your Restaurant to the Top of the Local Listings

On March 9th, 2012, wrote:

I once heard a friend say, “If you ever decide you want to work your butt off every day, try opening a restaurant!” Ain’t that the truth?! The restaurant business can be one of the most grueling, thankless, frustrating businesses in the world. It can also be one of the most creative, profitable, and rewarding businesses. It all depends on how it goes for you. Like most businesses, restaurants seem to be getting more competitive all the time. Sometimes, it’s not even a matter of who has the best food or the best prices. It’s all the business nuances: advertising, management, personnel, accounting, management of funds. Here are a few ideas that may help you to keep on cooking: Maximize Web presence As you know, these days, Web presence is everything.  If you don’t have a website, you don’t exist to most people.  Walk-by traffic and word of mouth advertising are great, but you need more than that to really thrive. You need a killer website – Read the full article

Terrific New Tips For Improving the SEO Performance of Every Website

On February 12th, 2012, wrote:

Some of the major challenges posed to the online business owners or any website owner is the visibility of their websites on popular search engines, most especially Google. Among the number of search engines, Google controls majority of these searches. This is the reason why most of the websites embark with strategies targeting Google first. The best way to enhance your online visibility is by search engine optimization or SEO. Hence, when you come up with your website, it is important to adopt a proper SEO strategy to improve your website’s ranking / search performance. The following are some terrific new tips to improve the search engine optimization performance of any website you design: By adding a blog: When you add a blog to your website, it gives you an opportunity to add new content on a regular basis. Different search engines love new and fresh content. So, when you add new content to your blog at least once or – Read the full article