When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site visitors don’t want to sit and read through walls of text — they want to find out what they want to know, and move on to something else. To write effective mobile copy and make a bulk SMS message that converts easily, follow the tips below. The attention span of the average Web user is short; people are easily distracted and tend to move quickly from one page to another. It’s even harder to hold the attention of a mobile user, when their devices are always receiving E-mails, push notifications, and text messages. People read and respond to these while standing in line, waiting for a movie to begin, or even walking down the – Read the full article
Video marketing initiatives have changed the way websites and businesses are promoted. An evident reason for this would be the fact that videos are very entertaining and different from run-of-the-mill business promotion projects. Here, we are going to discuss the steps through which you can promote your software business using video production. The three main stages of producing video of any kind are pre-production, production and post-production. In pre-production, the tasks would be predominantly to plan the production. Budget, equipments required, expert consultation, location, etc are decided at this stage. In production, the planning done in the first stage is executed. Once the video production is on the flow, the video director shoots and is ready to transfer the same to the post-production department. When it comes to video production and marketing, it’s important to understand the kind of audience you would be targeting and what they think of or how they would respond to business videos. In the post-production – Read the full article
Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article
A lot of entrepreneurs depend on available Internet-based innovations to promote their business, attract clients, and, of course, earn more profit. Previously there were only TV, radio, newspapers, and magazines: traditional media which had limited coverage. Now, thanks to the Web, advertising and marketing now have the potential to reach people in other countries around the world. Social media in particular has made a mark, not only changing people’s method of communication, but also revolutionizing the ways people advertise (and socialize). Facebook, for example, has supported the marketing goals of many businesses and individuals, even going so far as to allow users to buy targeted Facebook fans. After all, almost everyone in the world has a Facebook account – and it is for this reason entrepreneurs are banking on the site as a social media marketing platform. The big idea here is not only the fact that it is free but also that your target audience can be easily reached. Every company has – Read the full article
Web traffic is the fuel of your online business. But not all kinds of traffic are equally good. Choosing the right type of traffic to promote your website depends on several factors, such as what your goals are and how much money you are willing to spend. Testing is also important to discover what works better for your site. Paid traffic is all about ROI (Return of Investment), and as a webmaster, online marketer, or investor you should be looking for the least expensive alternatives of Web traffic that deliver the greatest possible results. Buying traffic is the easiest way to promote your website without SEO (Search Engine Optimization); however, it is advisable to combine both strategies for long-term success. It’s not a good idea to rely exclusively on one source of online traffic. Popular Types Of Paid Web Traffic: PPC (Pay Per Click) Pay-per-click is the favorite type of advertising for revenue-oriented Web businesses and the one that brings – Read the full article
No matter what the business or the industry, the consensus is the same. We live in a visual society and the only way to stand out among your business peers is to be visually exciting. Use Visuals to Engage Your Audience Visual stimulus is more than a nice little add-on. It is essential to bringing customers to your website and keeping them there. More and more businesses are finding that making video a central part of their homepage is an essential step to building and maintaining an online customer base. Video Can be Affordable Many businesses forgo using video on their websites because they think it is too expensive. However, the cost of making a professional-looking video has reached the point of accessibility for even the smallest of startups. High definition cameras are routinely purchased by new businesses looking to create video for their websites. Because customers are less and less impressed by movie quality special effects, it is not – Read the full article
We live today in a world of technological advancement and innovation. And, thanks to search engines, blogs, and social media, the art of marketing has taken a whole new dimension for business. People now tend to search from their desktops and look for products and services they want. Still not convinced you need search engine optimization for your business? Here are six undeniable reasons that we hope will change your mind. Effective business promotion In order to get ahead of your competitors and promote your business in this global village, we need new tools and methods to survive the niche. SEO services help you in getting that edge over your rivals to move ahead. SEO as an online marketing technique will make sure that whenever an individual searches on any popular search engine – say, Google or Bing – for anything related to your products or services; your website will be displayed on the first page and among the top – Read the full article
“Working in the Cloud” is big news these days for businesses of any size. For small and medium enterprises, cloud technology can be an invaluable tool that gives access to services and functionalities previously only available to larger operations. For those considering starting up, or already up and running, finding good cloud computing services can bring savings in both time and money. It can also reduce IT problems and offer incredible flexibility, however large or small your business operation is. Finding the right cloud computing tools for your business may take a little research but some key tools are listed below. (Editor’s note: Be sure to check out our previous post on the “Best Cloud Computing Services and Apps for Small Business”, too.) Essential Cloud Computing Tools for Business Google Play: Google Play has just been launched. This cloud solution may well be most appropriate to those working in the creative industries. It allows you to remotely store media, including books, music and – Read the full article
