SEO Anchor Text Best Practices

On February 3rd, 2013, wrote:

One of the pillars of SEO is linking, and the links are valued mainly based on the anchor text. Anchor text is the text that is displayed as hyperlinks. In other words, anchor texts can be called as the text used as a wrapper for hyperlinks. Anchor text is usually underlined and appears in blue by default. However, you can choose different colors for it and determine if it needs to be underlined or not. The importance of an anchor text in determining the value of the link is tremendous and hence it is the topic of discussion whenever SEO is being discussed. The anchor text is responsible for telling the readers where the link will take them to and so it needs to be relevant to the subject matter of the webpage it deals with. Length The length of the anchor text should be ideal. Gone are the days when short anchor texts were recommended. People have started using – Read the full article

SEO Has Changed: Are You Up-to-Date?

On September 6th, 2012, wrote:

Whether you follow the Google updates closely or you are unaware of what has happened, it’s important to understand what still works and what doesn’t. SEO is an ever-evolving method, but there are specific standards you can use to ensure you don’t lose ranking like many have. Understanding how to keep your site from being slapped like a mosquito by Google will help you protect your business and your income. Three Things to Avoid with New Age SEO 1.  Bad Linking The days of putting up a website, blasting thousands of low quality links to it and seeing it go from zero to hero are over. You cannot gain ranking with bad or low quality links anymore. If your website received a large amount of profile links, blog comment links and other links that simply don’t offer quality, your site will struggle. 2.  Keyword Stuffing This is a very old strategy that some still try to use. Trying to stuff – Read the full article