Five Tips for Using LinkedIn

On January 6th, 2013, wrote:

LinkedIn has both similarities and differences with other social network sites, and that means there are some things that will be familiar and other things that are unknown as well. It’s important that you embrace the difference of LinkedIn from other social networks so that you will be able to experience it fully. Here are five tips that can help. Fill Out the Profile Completely One of the big mistakes that many people make when they start to use LinkedIn – and other social networking sites for that matter – is that they do not take the opportunity to fill out their full profile. They only fill out the parts which they believe might be important to setting up the account and when that’s done, most users never go back and take the time to appropriately fix their profiles. You should have something in every area of your profile, including your likes, hobbies and other information that people might find – Read the full article

How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article

Social Media Marketing 101: Tips and Tools to Make Managing Twitter Easier

On April 6th, 2012, wrote:

Online marketing covers not only SEO; it also means using social media networks to connect and interact with your customers. Twitter is a great medium for getting backlinks to your website, while also interacting with your customers and networks. Whether you are a business or an individual, you need to take advantage of the many social media dashboards and tools for Twitter to manage your account. These tools allow you to schedule your tweets, gain new followers, and manage multiple accounts from one dashboard. Businesses, in particular, can significantly benefit from using social media dashboards and tools. When you own your own business, you need to schedule your time to get maximum efficiency. Social media dashboards allow you to schedule tweets and automate tasks. This takes the job away from you and lets you use your time on other projects and tasks. Social Media Dashboards Conversocial lets you manage your Facebook and Twitter accounts from one dashboard. You get the – Read the full article

Fitness Marketing: How to Establish an Online Presence Quickly and Effectively

On March 22nd, 2012, wrote:

In today’s world, the Internet is being increasingly used for all kinds of business ventures. However, there is one industry – the health and fitness industry (fitness clubs and fitness professionals) – that doesn’t often make use of the Internet due to the mistaken belief that this kind of business can only be conducted face to face. As a result, they end up missing out on the enormous benefits that online marketing offers. Quite a number of fitness clubs, fitness specialists, and personal trainers promote their businesses mainly through word-of-mouth advertising. Some of them shy away from the Internet because they imagine it will be very costly to venture into online marketing, SEO, or social media marketing. This is the wrong mindset. Here to convince you (hopefully) is a list of ways you can immediately enhance your online presence.   Blogging There are many free and easy-to-use tools available which can be used to create a business blog. For instance, – Read the full article

Starting Points For Creating a Social Media Strategy for Your Business

On February 24th, 2012, wrote:

Social media seems to be dominating the lives of Internet users today, with 800 million users alone on Facebook. Other sites like Twitter, LinkedIn, Pinterest, and YouTube don’t seem to be doing too bad, either. It is amidst the rise of this new era of social media that businesses are now adopting new online marketing strategies to promote their products and services. Yes, we’re talking about the increasing importance of having a social media strategy. This post provides some guidelines on creating your own social media strategy, as well as a number of essential tips on marketing on today’s most popular social networks and platforms. Define your goals: Before you take the plunge into social media, it’s important to define your objectives first. What do you really hope to achieve by going social? Do you intend to boost traffic? Would you like to increase your number of followers? Do you aim to promote a new campaign or brand awareness program? – Read the full article

Is Your Social Media Consultant Actually Qualified?

On January 9th, 2012, wrote:

More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they – Read the full article

Social Media for Travel Companies: Where We’re Headed (Plus Power Tips)

On December 29th, 2011, wrote:

For the travel industry, at least, social media is seen as more valuable than pay-per-click advertising. The World Travel Market 2011 report says that travel professionals see social media as one of the key revenue-generating channels over the next five years. As proof of this, the study found that eight out of ten travel-related businesses use some form of social media. Not only that: the World Travel Market 2011 also expects that in five years, half of all travel-related companies would be generating income and bookings on social media, rising from the current 22%. Out of those using social media marketing, around 50% do not even invest in PPC advertising, while 1 out of 5 of those who do use PPC aim to stop or reduce their spending in the next few years. It is very apparent that the travel industry loves social media. So if you are in the travel business, it is time to amp up your social media activities. Blogs – Read the full article