How To Get Links On Sites That Don’t Really Want To Link To You

On February 25th, 2013, wrote:

If you work in SEO then you’ve probably noticed by now that people don’t really like giving links away for free. While giving away links is no longer thought to badly damage our own ranking, it’s nevertheless probably not wise to give out too many too freely as it still means pointing visitors away from our site. Furthermore, as links have value, giving them out freely is essentially a waste of money – you could be charging for those. Photo courtesy of: Gavin Llewellyn This makes life difficult when you’re trying to build a comprehensive and natural looking link profile though because it means that you’ll have to bend over backward to get your links on lots of pages and that many sites will even clear your links up as you create them. Post a link on a forum and you might find yourself being banned from that forum, post it in the comments and it will probably be a ‘no – Read the full article

Link Baiting vs Evergreen Content – What Drives More Traffic?

On February 7th, 2013, wrote:

If you’ve been around the inbound marketing or SEO industry at all then you’ve probably heard of these two terms, link baiting and evergreen content. Link baiting is the hip, new kid on the block and is easily compared to the hit single by Los Del Rio, The Macarena which garnered international fame but did little for the band in the long run. Evergreen content, on the other hand, is slow and steady and is better compared to Bob Dylan’s Like a Rolling Stone which has influenced modern music for decades. While I cringe to mention Los Del Rio and Mr. Zimmerman in the same paragraph, the metaphor works. Both songs have been listened to countless times and have (arguably) cultural significance, so which one is better? Well music critics will disagree, but the answer largely depends on the audience you’re referencing. Link Baiting and When It’s Okay to Dance While few people can sing along correctly, everyone knows the dance and – Read the full article

7 Link Building Mistakes To Avoid While Building Backlinks

On February 6th, 2013, wrote:

Building links for your own website or blog is major aspect of SEO of your blog/website. Any blog post without proper link to related information doesn’t sound good in today’s world of internet marketing. These links should be provided by keeping w3 standards in eye and ensuring that browsers can handle those links properly. There are certain backlink building mistakes committed by new bloggers/seo optimizers. As the old saying goes, to err is human and every person commits mistakes in one stage of his or her life and it can also happen while building backlinks. Let us take a look at some link building mistakes commonly made by new bloggers: Giving links to sites which have a bad reputation Reputation of a website/blog from where a backlink to your website is coming is a very important thing to keep in mind. By bad reputation, we mean websites with spam or porn. Giving backlinks to such websites can affect the reputation – Read the full article

SEO: Best Way For Beginners To Fix Google Penalty

On November 19th, 2012, wrote:

The introduction of Google Panda and Google Penguin updates has led to an astonishing rise in penalties. However, more than 90% of these penalties are not severe and the owner of a website may not even notice it. But there are some penalties which can hit a website real hard and thus create a dent in its overall success. This practice takes place every year and the penalty is generally imposed for violating any of the Google policies. The most common ‘sins’ are guestbook spamming and purchase of paid links without the mandatory no follow tag. Recently the Panda update jolted several high-ranking websites. But with so many limitations and policies, it is a tough job to remember all these when the online press releases are optimized. For a beginner, the very idea of Google penalties and dealing with them is quite nerve-wrecking. We will discuss about the well-known Google penalties and how to deal with them or avoid them – Read the full article

2012’s Most Important SEO Factors For Bloggers

On October 23rd, 2012, wrote:

Just started a blog? Or perhaps you have been running one for a while but haven’t got around to thinking what to do with SEO yet. Well, the good news is most modern blogging platforms such as WordPress are pretty SEO friendly right out of the box. Despite this though, there are several things you might want to tweak and consider in order to get the best results. Here’s a run down of the most important SEO factors for bloggers in 2012. Content. That’s right, perhaps you didn’t expect to see this first but the old saying “Content is King” has never been more relevant. SEO is increasingly becoming more about content, the way users engage with your site and less about technical optimization and manual link building. So perhaps this is good news if you already publish interesting content that attracts visitors, or is your blog still limited to company updates? Author Profiles. You will have probably noticed by now that Google is increasingly showing – Read the full article

How to Make Sure Your Site Doesn’t Lose its PageRank

On July 9th, 2012, wrote:

Enhancing PageRank (PR) is a crucial practice in the world of SEO and Internet marketing, because the link analysis algorithm rates the importance of any given website. While there are many ways to make sure that your website receives the kind of initial attention necessary to become a global player, the fact is that your website requires constant maintenance in order to keep up a good PageRank. And the value of your PR can never be underrated. There are a few ways that you can boost your visibility, but the truth is that if the major search engines do not deem your website to be important or worthy of the attention of your users, you are most likely going to fail. And if you think that your website is losing the admiration that you may have been building up, then it is likely that your PageRank has been dropping without you knowing. All this is a scary state of affairs, – Read the full article

Facebook Releases its First SEO Guide

On July 2nd, 2012, wrote:

Online business is taking over as the main source of revenue for firms across the country, and as such, more and more people are looking into the need for SEO (search engine optimization) to stay ahead of their rivals in these competitive times. It seems as though some of the major Web influencers have acknowledged this trend and are busy thinking of ways to get involved. Facebook appears to be the latest internet giant to incorporate SEO into its services, having released a video which guides users on how to optimize their company profiles in order to gain better online exposure. What does the video include? The firm has teamed up with Distilled on the video, which aims to provide viewers with a step by step solution to their optimization needs, explaining what users need to do to create profiles that will increase their search engine positions. One of the key issues the Facebook team has raised is the importance – Read the full article

How to Spot the SEO Cowboys

On June 29th, 2012, wrote:

When you commission SEO work, you need to know that what you’re getting is worth the cost. This field can seem complicated to outsiders, but that doesn’t mean you can’t establish standards for the kind of work you want versus the kind of work you don’t. For you, there is a big difference between good and bad search engine optimization. And it’s not just about results either. The Internet is all about spreading data instantly, so if you align your business to something unethical, the news can travel fast. These are some simple tips to help you pick an optimization company. Avoid Dated Black Hat Methods at All Costs Firstly, it can help to understand the basics of what this service gives you. You use this method to improve your search engine ranking. To do that, you have to appeal to the algorithms that dictate a search engine result: usually by having a higher number of links to other sites, – Read the full article