Link Baiting vs Evergreen Content – What Drives More Traffic?

On February 7th, 2013, wrote:

If you’ve been around the inbound marketing or SEO industry at all then you’ve probably heard of these two terms, link baiting and evergreen content. Link baiting is the hip, new kid on the block and is easily compared to the hit single by Los Del Rio, The Macarena which garnered international fame but did little for the band in the long run. Evergreen content, on the other hand, is slow and steady and is better compared to Bob Dylan’s Like a Rolling Stone which has influenced modern music for decades. While I cringe to mention Los Del Rio and Mr. Zimmerman in the same paragraph, the metaphor works. Both songs have been listened to countless times and have (arguably) cultural significance, so which one is better? Well music critics will disagree, but the answer largely depends on the audience you’re referencing. Link Baiting and When It’s Okay to Dance While few people can sing along correctly, everyone knows the dance and – Read the full article